世界500强CEO访谈 第47期:微软集团史蒂夫鲍尔 为我们的成就骄傲(1)

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　　我为我们的成就骄傲

　　Reporter: In all of your years at Microsoft, what do you consider your finest achievement?

　　记者：您在微软工作的这些年中，您认为自己取得的最大的成绩是什么呢？

　　Ballmer: It’s hard to put my finger on a single thing. I am very excited about where we are as a company today and our growth prospects¹ going forward. Over the last five years, we have put in place a strong mission and values that guide our business approach and culture. Last year we adopted a Business Plan that sets forth² a clear roadmap for employees，partners and the industry about our focus and direction. Our competitive focus and execution is clear with respect to Linux and open source. We have solidified³ important changes to our internal processes that enable much better cross— group collaboration⁴, while giving each of our 7 business groups the ability to function with the appropriate degree of autonomy and agility⁵. We have put a major focus on cost-efficacy so that our operating income is again growing faster than our operating costs. We have initiated⁶ key rebuilds in major cost centers such as marketing⁷. And we’re investing significantly in R and D and engineering excellence⁸, and showing excellent results in new product innovation, quality, security and reliability⁹. To be clear, none of this is “my" achievement. It really as an effort that has involved a lot of hard work by Bill, me, our leadership team and our employees.

　　鲍尔默：很难准确地指出某一件事情。我为我们作为一个公司可以做到今天这样的成绩，以及很好的发展前景而感到高兴。在过去5年里，我们将一项很重大的任务和指引我们商业运行方式和文化的价值观实施得很好。去年我们采取了一项商业计划，为我们的雇员、合作伙伴和商业领域很清楚地指明了我们的焦点和方向。我们的竞争力焦点和执行管理是和Linux以及开放资源相关的。我们加强了在公司内部运行方面的重大改革，这有助于员工跨小组间的合作，并且给予了我们7个商业小组一定程度的自治管理的权利。我们将注意力主要集中在提高成本的实用性上面，那样我们的营业收益的增长速度就会比营业成本的速度快。我们已经着手于重新建造成本中心，比如销售中心等。我们也在研发方面投资了很多，并且在新产品的创新、质量、安全和可靠性方面取得了优秀的成绩。清楚地说，这些成绩哪一个也不是由我个人完成的。这是很多人共同努力的成果，包括：比尔、我、我们的领导团队和公司的职员们。

　　Reporter: Microsoft has a history of successfully adopting technologies innovated¹⁰ elsewhere. Granted, most useful new technology builds on older technology, but Microsoft is the undisputed king of the “embrace and extend” paradigm¹². What innovations do you believe are truly original to Microsoft?

　　记者：微软向来能够在任何地方都很好地采用创新的技术。就算很多有用的最新技术都建立在固有技术上，微软仍是 "迎接新科技、拓展新科技"的榜样，这一点毫无争议。您认为哪些技术是属于微软公司独创的呢？

　　Ballmer: Innovation means many things. Microsoft can be fairly credited with innovating¹³ around the personal computer such that in a very short period of time it has become a ubiquitous tool in business, schools and many homes around the world. We bet our company, literally¹⁴, on Windows, and on Office，and have continued to innovate¹¹ in both of these products, and many others over the years, including enterprise servers and applications, mobile devices, applications for small and midsized businesses，entertainment, the Tablet PC, etc. Since Microsoft went public in 1986, we have invested a total of $36 billion in R and D, creating a wide range of integrated technologies that have helped customers and developers do more. Over the next 6 years alone, we will invest another $40 billion in innovation, continuing to make us a top R and D spender in any industry. Specifically, our focus is on integrated innovation, making our products and services work together and understanding how customers use technology and information toimprove their lives. No other company in our industry is focused on this kind of innovation. We also are filing for 2,000 patents a year, a number we expect to increase in the years ahead.

　　鲍尔默：创新意味着很多事情。公平地说，微软有能力在个人计算机方面进行创新，以至能在很短的一段时间之内使得计算机成为了全世界商业领域、学校甚至很多家庭里普遍存在的一个工具。我们真正地相信我们的公司，相信我们的Windows和Office,我们在这些年中也一直在继续为这些产品和其他的很多产品进行创新，包括企业服务器和应用软件、移动设备、 小中型企业的应用软件、娱乐软件、平板电脑等等。自从微软公司在1986年上市之后，我们在研发方面已经投入了360亿美元，开创了很多综合技术为我们的顾客和开发者做更多事情。在接下来的这短短6年时间里，我们将会在创新方面再投资400亿美元，继续保持我们在所有产业中研发花费最多的位置。具体来说，我们的焦点在于综合性创新，使我们的产品和服务一起工作，并且去了解顾客们是怎样通过技术和信息来提升他们的生活质量的。在我们这个领域的其他公司，都没有进行此类创新。我们在一年中申请了2000项专利，我们希望在接下来的时间中，这个数字可以继续不断地上升。

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