TED演讲：休假的力量(7)

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　　We were asked to design an identity¹ for Casa da Musica, the Rem Koolhaas-built music center in Porto, in Portugal. 音乐之家曾请我们设计标志，就是那个由Rem Koolhaas设计建造的音乐中心，在葡萄牙的波尔图。

　　And even though I desired to do an identity that doesn't use the architecture, I failed at that.  尽管我想要把这个标志设计得与建筑物造型没关，结果却没有成功。

　　And mostly also because I realized out of a Rem Koolhaas presentation to the city of Porto,  一个主要原因是因为Rem Koolhaas给波尔图市做的一场简报，

　　where he talked about a conglomeration² of various layers of meaning.  他说到要把多层含意交织在一起。

　　Which I understood after I translated it from architecture speech in to regular English, basically³ as logo making.  我起先没有明白，直至我把他的建筑设计语言翻成一般英语去理解，基本上建筑设计就是标志设计。

　　And I understood that the building itself was a logo. 我才明白，那建筑本身就是一个标志。

　　So then it became quite easy.  事情由此变得十分容易。

　　We put a mask on it, looked at it deep down in the ground, checked it out from all sides, west, north, south, east, top and bottom.  我们在建筑上蒙了个罩子，从远远的地面查看，从各个角度查看，西、北、南、东、从上到下。

　　Colored them in a very particular way by having a friend of mine write a piece of software, the Casa da Musica Logo Generator⁴. 用非常特殊的方式着色，让我的一个朋友写了个软件，叫音乐之家标志生成器。

　　That's connected to a scanner. You put any image in there, like that Beethoven image. 把它连接到扫描仪。把任何图像放上，例如贝多芬像。

　　And the software, in a second, will give you the Casa da Musica Beethoven logo.  软件可以立即给你音乐之家贝多芬标志。

　　Which, when you actually have to design a Beethoven poster, comes in handy,  当你想设计一个有贝多芬像的海报，那软件很有用，

　　because the visual information of the logo and the actual poster is exactly the same. 因为标志的视觉元素和海报是完全一样的。

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