BEP48 Cold Calling: Dealing with Objections and Closing the（在线收听）

This is the last in our three-part Business English Podcast series on cold calling. In today’s lesson, you’ll learn how to deal with several typical kinds of objections that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

Today we’ll be listening to the last part of the cold calling dialogue between Linda and Steve. As you listen, pay attention to how Steve turns around Linda’s objections.

Along the way, try to answer the following listening questions. The answers will be posted in a few days on the Listening Quiz page.

1. When Steve asks for an appointment, what is Linda’s first response?
2. What is Linda’s second objection?
3. How does Steve deal with Linda’s objections?