商业世界总是对语言有所影响，商务领域贡献创造了一系列词汇，如 best practice(最优方法)和 bandwidth(带宽)。这次的新词专题中，我们来说说进入牛津在线词典的一些新词，它们来自商务、公司及市场营销语言。

　　solopreneur

　　个体企业创业经营者

　　As you might be able to guess, solopreneur refers to a ‘person who sets up and runs a business on their own’, covering a variety of duties. The combining form -preneur hasbecome a productive one in recent years, with words like technopreneur and intrapreneur finding their way into the mainstream. Another related new word is owner-manager, referring to someone who both owns and manages their own business.

　　也许你会猜到，solopreneur指“自己创建、经营公司的人”，有多项职能。-preneur这一词根近几年有诸多构词，如technopreneur(科技企业家)、intrapreneur(公司内部创新者)等词已经进入主流。另一个相关的新词是owner-manager(业主经理)，指同时拥有且经营自己公司的人。

　　owner-driver

　　车主司机

　　With ride-sharing apps Uber and Lyft becoming more and more popular, it’s probably not a surprise to see the term owner-driver – which refers to a person who owns the vehicle that they operate for their job – on the rise.

　　Uber和Lyft这样的搭乘应用越发普及，出现越来越多诸如owner-driver(车主司机)这样的术语便不足为怪，这一词用以指“以开自己的车为业的人”。

　　onboarding

　　适职、熟悉产品

　　This term refers to the ‘action or process of integrating a new employee into an organization or familiarizing a new customer or client with one’s products or services’. The word is derived from the sense of ‘on-board’ referring to being physically on a ship, plane, or spacecraft. The word is also used as a modifier, as in the ‘onboarding process’.

　　这一术语指“让新员工融入公司组织的行为“或”让新顾客和新客户熟悉产品服务的过程”。这个词来源于“on-board”一词的涵义，意指实际登船、登机、上太空飞船。该词也用作修饰语，如用于“onboarding process(适职过程、产品熟悉过程)”。

　　omnichannel

　　全渠道

　　The adjective omnichannel is used to refer to ‘a type of retail which integrates the different methods of shopping available to consumers, e.g. online, in a physical shop, or by phone. The word comes from the combination of omni- (‘all’) and channel. A similar term with a different meaning is multichannel, which refers to something that ‘employs or possesses many television or communications channels’.

　　Omnichannel这一形容词用以指“一种综合了多种顾客购物手段的零售形式”，如网络、实体店、电话零售。这一词由omni-(意为“所有、全部”)和channel(渠道)合并而成。另一个术语"multichannel"与之类似，而意义不同，指“运用或占有多种不同的电视或通信渠道”。

　　data-driven

　　数据驱动

　　With more and more data piling up every day on seemingly all aspects of our lives, a lot more than just business decisions are becoming data-driven, which refers to something ‘determined or dependent on the collection or analysis of data’. From online dating to journalism to dictionaries, data-driven activities are becoming more and more prevalent.

　　每天，似乎生活的方方面面都有数据在不断堆砌累加，很多不是纯商务性质的决定也越来越趋向数据驱动，即“决定源自或取决于数据收集或数据分析”。从网上相亲到新闻业界再到字典辞书，数据驱动的活动将越发盛行。