新奇事件簿 Mastercard无文字版新logo（在线收听）

The world-famous credit card company Mastercard is removing its name from its company logo. It will follow the likes of Apple and Nike to have a logo that has a symbol only and no writing. Mastercard had traditionally used a logo that had overlapping yellow and red circles with the word "Mastercard" written over the top. The company has decided to drop the word "Mastercard" and use just the two intersecting circles as a wordless logo. The new logo will be used as the brand's symbol on credit cards and in stores, as well as on advertising at sports and other events. The company's marketing officer said over 80 per cent of people spontaneously recognized the new symbol without the word "Mastercard".

世界著名信用卡公司Mastercard将把公司logo上的名字部分去掉。Mastercard将像苹果、耐克一样，只保留标志而没有文字。Mastercard过去一直使用黄红圆圈交叠的logo，“Mastercard”的字样写在下方。公司决定去除文字“Mastercard”，只使用这两个交叉的圆圈作为一个无字标识。新logo将被用在信用卡上以及商店里作为其品牌标志，也会出现在运动会和其他活动的广告中。公司市场专员表示超过80%的人都能够认出无字版的新标志。

Mastercard conducted extensive research for more than 20 months on how recognizable the new logo would be without its name being on it. The new logo is part of a wider strategy to transition from being a credit card company to a digital payments and financial services company. The world is now full of instantly recognizable logos that contain no words. Apple's bitten apple logo and Nike's swoosh are prime examples. Most of the logos of apps on people's smartphones are just symbols. A design expert spoke about maximizing the effect of a small logo on a phone or watch. He said: "You're trying to optimize for a very small piece of real estate on a very small piece of glass....A 10-letter name is kind of a monster."

Mastercard对无字新logo的可辨识度进行了20多个月的广泛研究。新logo是Mastercard从一家信用卡公司向数字化支付和金融服务公司转变的更广泛策略的一部分。当今世界全是无字即识标志。苹果公司的被咬了一口的苹果的logo以及耐克的对勾logo就是最好的例子。智能手机上大部分app的logo也都是符号。一名设计专家谈到了将手机或手表上小logo的影响最大化的问题。他说：“你想要在一块非常小的玻璃上将一小块资产最优化...10个字母的名字有点异类。”