China's auto deals galore due to high inventory

Year-end and year-begining are traditional sales peak season for vehicles. And this time, the promotion¹ is even on a larger scale. High inventory² level and a tie-in sales mode are the reasons. 

 

It may be good news for vehicle buyers, but not such a happy story for car sellers. The deals are larger than ever, some cars are even selling at prices lower than car dealers⁴' buying prices. 

 

Models ranging from affordable⁵ vehicles to luxury cars are all going on sale. This Jaguar⁶ Land Rover is discounted by as much as 30 percent, that is some 370 thousand yuan cheaper than its original price. 

 

"Producers made us sell them all. They would give you a bonus to cover the losses. This is normal practice these days," says a car dealer³.

 

But showrooms are not being packed, as car purchase restriction⁷ in first tier cities like Shenzhen and Beijing drag down sales and build up inventory level. 

 

New cars are gathering⁸ dust. The high inventory is partly a result of the tie-in sales mode imposed by car makers⁹. Car dealers are forced to buy in less popular car models when they purchase cars from automakers.

 

Data from the China Automotive Industry Association shows, inventory increased 350 thousand units in 2014 from a year earlier-- an astonishing 30 percent surge. 

 

A salesperson¹⁰ says, stock buildup pushes up selling costs-- given that parking rental¹¹, loans and maintenance fees could be nearly 10 thousand yuan per car. 

 

1 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

2 inventory   

n.详细目录，存货清单

参考例句：

• Some stores inventory their stock once a week.有些商店每周清点存货一次。
• We will need to call on our supplier to get more inventory.我们必须请供应商送来更多存货。

3 dealer   

n.商人，贩子

参考例句：

• The dealer spent hours bargaining for the painting.那个商人为购买那幅画花了几个小时讨价还价。
• The dealer reduced the price for cash down.这家商店对付现金的人减价优惠。

4 dealers   

n.商人( dealer的名词复数 )；贩毒者；毒品贩子；发牌者

参考例句：

• There was fast bidding between private collectors and dealers. 私人收藏家和交易商急速竞相喊价。
• The police were corrupt and were operating in collusion with the drug dealers. 警察腐败，与那伙毒品贩子内外勾结。

5 affordable   

adj.支付得起的，不太昂贵的

参考例句：

• The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
• There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。

6 jaguar   

n.美洲虎

参考例句：

• He was green with envy when he saw my new Jaguar car.看见我那辆美洲虎牌新车，他非常妒忌。
• Should you meet a jaguar in the jungle,just turn slowly,walk away.But slowly,never look back.你在丛林中若碰上美洲虎，就慢慢转身走开，可一定要慢，切莫回头看。

7 restriction   

n.限制，约束

参考例句：

• The park is open to the public without restriction.这个公园对公众开放，没有任何限制。
• The 30 mph speed restriction applies in all built-up areas.每小时限速30英里适用于所有建筑物聚集区。

8 gathering   

n.集会，聚会，聚集

参考例句：

• He called on Mr. White to speak at the gathering.他请怀特先生在集会上讲话。
• He is on the wing gathering material for his novels.他正忙于为他的小说收集资料。

9 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

10 salesperson   

n.售货员，营业员，店员

参考例句：

• A salesperson works in a shop.售货员在商店工作。
• Vanessa is a salesperson in a woman's wear department.凡妮莎是女装部的售货员。

11 rental   

n.租赁，出租，出租业

参考例句：

• The yearly rental of her house is 2400 yuan.她这房子年租金是2400元。
• We can organise car rental from Chicago O'Hare Airport.我们可以安排提供从芝加哥奥黑尔机场出发的租车服务。