VOA标准英语2009-US Economists Predict Consumers Will Be Caut

The Friday after the American holiday of Thanksgiving is called Black Friday. According to lore¹ it's the day that store ledgers² move into the black and companies become profitable.

Elzabeth Lee | Washington 26 November 2009

 
Black Friday shoppers (file)

The Friday after the American holiday of Thanksgiving is called Black Friday. According to lore it's the day that store ledgers move into the black and companies become profitable.  On that day, retailers⁴ slash⁵ prices to get consumers to buy.  It is also a time when many Americans start their Christmas shopping. VOA's Elizabeth Lee tells us how the economy may affect consumers on that bargain day.

This day is a shopper's dream. 

"It's just the deals the sales and everything you can get for a lesser⁶ price," said Sandy Thomas, a shopper.

But it's a nightmare for others. "I think it's crazy.I've done all of my shopping throughout the week so I don't have to go out on Friday," she said.

It's called Black Friday, the start of the traditional Christmas shopping season in the United States.
 
Every year it's the day after the Thanksgiving holiday. Stores open before sunrise and there are deep discounts everywhere you look.

While the lead up to Christmas is known as the season of giving, Black Friday can get ugly.

Last year a mob of bargin-hunters trampled⁷ and killed a Wal-mart worker in a New York suburb. This year, many stores are increasing security while they slash prices.

"This is a huge time for the retail³ stores," said Fred Joutz from George Washington University. "This is when they begin making their profits for the year."

Economics professor Fred Joutz says how Americans spend the weekend after Thanksgiving is a good indication of how consumers feel about the future.

With the unemployment rate above 10 percent, Joutz says Americans are saving more and spending less.

"Credit is still constrained⁸ whether through credit cards or through borrowing from banks," he said.

Some retailers are luring⁹ consumers by opening on Thanksgiving Day, when shops are traditionally closed.  Other stores open their doors anywhere from midnight to four in the morning.
 
And shoppers will be lining¹⁰ up in front of the doors before that to be one of the first ones to walk through and get a big discount.

Electronics like flat screen TVs are usually the first items to go.

Sandy Thomas says it's an annual family tradition and well worth it. "I just save maybe half of what I would have spent on a regular, you know, shopping trip," she said.

Economists¹¹ say U.S. consumers will spend money this Black Friday, but they will spend it more carefully.

1 lore   

n.传说；学问，经验，知识

参考例句：

• I will seek and question him of his lore.我倒要找上他，向他讨教他的渊博的学问。
• Early peoples passed on plant and animal lore through legend.早期人类通过传说传递有关植物和动物的知识。

2 ledgers   

n.分类账( ledger的名词复数 )

参考例句：

• The ledgers and account books had all been destroyed. 分类账本和账簿都被销毁了。 来自《简明英汉词典》
• The ledgers had all been destroyed. 账簿都被销毁了。 来自辞典例句

3 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

5 slash   

vi.大幅度削减；vt.猛砍，尖锐抨击，大幅减少；n.猛砍，斜线，长切口，衣衩

参考例句：

• The shop plans to slash fur prices after Spring Festival.该店计划在春节之后把皮货降价。
• Don't slash your horse in that cruel way.不要那样残忍地鞭打你的马。

6 lesser   

adj.次要的，较小的；adv.较小地，较少地

参考例句：

• Kept some of the lesser players out.不让那些次要的球员参加联赛。
• She has also been affected,but to a lesser degree.她也受到波及，但程度较轻。

7 trampled   

踩( trample的过去式和过去分词 )； 践踏； 无视； 侵犯

参考例句：

• He gripped his brother's arm lest he be trampled by the mob. 他紧抓着他兄弟的胳膊，怕他让暴民踩着。
• People were trampled underfoot in the rush for the exit. 有人在拼命涌向出口时被踩在脚下。

8 constrained   

adj.束缚的,节制的

参考例句：

• The evidence was so compelling that he felt constrained to accept it. 证据是那样的令人折服，他觉得不得不接受。
• I feel constrained to write and ask for your forgiveness. 我不得不写信请你原谅。

9 luring   

吸引，引诱（lure的现在分词形式）

参考例句：

• Cheese is very good for luring a mouse into a trap. 奶酪是引诱老鼠上钩的极好的东西。
• Her training warned her of peril and of the wrong, subtle, mysterious, luring. 她的教养警告她：有危险，要出错儿，这是微妙、神秘而又诱人的。

10 lining   

n.衬里，衬料

参考例句：

• The lining of my coat is torn.我的外套衬里破了。
• Moss makes an attractive lining to wire baskets.用苔藓垫在铁丝篮里很漂亮。

11 economists   

n.经济学家，经济专家( economist的名词复数 )

参考例句：

• The sudden rise in share prices has confounded economists. 股价的突然上涨使经济学家大惑不解。
• Foreign bankers and economists cautiously welcomed the minister's initiative. 外国银行家和经济学家对部长的倡议反应谨慎。 来自《简明英汉词典》