释放压力成人涂色书带来无限商机

释放压力成人涂色书带来无限商机

Trina Lucido creates coloring books and inspirations are all around her.

特莉娜·卢希多一手创造了涂色书籍，而她的灵感来自身边的事物。

“One day I saw a beautiful leaf, and boom, I did a whole page with leaves. So, some came from sketchbooks. Some were just one-word inspiration, and some I just saw something on the ground and that was my inspiration that day.”

“有一天我看到了一片美丽的叶子及盛开的花朵，于是创作就围绕叶子展开。因此有些灵感是来自写生本。有些则是一句话而引发的灵感，还有就是眼中所见都会变成我的灵感。”

Her latest just called “Color, Write and Create” a coloring journal. It contains 40 pages of hand-sketched drawings and lines to write on.

她的最新作品《色彩,书写及创造》是一本着色杂志。这本书包含40页的手绘作品，还留有用来写下随笔的横线。

“The idea behind this book is a big idea which to encourage people to be creative. Something else that I heard from people:They are buying these for people who are either ill or going through a rough time. And they feel that this is something that kind of helps them, almost therapeutic¹.”

“这本书的理念在于鼓励人们发挥创造性。我听到别人说过:他们会买涂色书送给病人或处于困境中的人。他们觉得这些书能够帮到这些人，治愈创伤。”

Adults coloring books is a big business. In December, five of the top 10 best-selling books in the US were coloring books.

成人涂色书有着无限的商机。在12月的美国畅销书排行榜上，前10名中有5位是涂色书。

“Color, Write and Create” is the latest addition to Lucido's product line that started twenty years ago with handmade greeting cards.

随书附赠手绘贺卡的卢希多系列书籍已有20年的历史，而《色彩，书写及创造》是其中的最新书籍。

“It's a diary and a sketchbook only once called art journal.”

“这既是一本日记又是一本素描画本，是曾经的艺术杂志。”

Over the years, she's created a variety of collectables made of paper, fabric² and antique materials.

这些年来，卢希多创造了很多由纸张、布艺及仿古材料制成具有收藏价值的珍藏品。

“Everything you do is sort of vantage flare³ to it.”

“你做的一切都将对以后产生影响。”

Business and marketing⁴ expert Hillary Tattersall says adults coloring books are an important way for Lucido to grow her online business, Jubilee⁵ Flea⁶, and hopefully move toward mass production.

商业及营销专家希拉里·塔特萨尔表示成人涂色书对卢希多发展壮大她的线上商品至关重要，并且希望她的产品朝着批量生产规模发展。

“So many of her products that I personally have sold and represented with Trina over the years have been one of kinds. To have a commercial success, you need hundreds and hundreds and hopefully thousands and thousands and tens of thousands.”

“这些年如此多的产品，或是我个人卖出特莉娜的代表作等都是一类产品。想要获得商业成功就得有成百上千乃至上万种产品。”

Lucido's adults coloring books are also available in local stores where grown-ups are more than happy to sit down and go to work.

卢希多的成人涂色书在本地便利店就可以买到，大人们在那里坐下开心地写写画画，然后再去工作。

“It's very relaxing. Any stress just sort of falls away. It frees your mind. I love her little birds. There is just something about them. They make me smile. So I'm saving the bird pictures to the very end I think.”

“着色让我浑身放松。压力随之消散。它能让你的思想放空。我喜欢她画的这些小鸟。这些小鸟身上有某种东西，会让我笑。因此我想自己会一直留着这些鸟儿的图片。

 

For now, there is strong demand for adult coloring books, and that keeps Lucido happy and busy.

现在涂色书的市场需求很大，这使得卢希多既忙碌又开心。

1 therapeutic   

adj.治疗的，起治疗作用的；对身心健康有益的

参考例句：

• Therapeutic measures were selected to fit the patient.选择治疗措施以适应病人的需要。
• When I was sad,music had a therapeutic effect.我悲伤的时候，音乐有治疗效力。

2 fabric   

n.织物，织品，布；构造，结构，组织

参考例句：

• The fabric will spot easily.这种织品很容易玷污。
• I don't like the pattern on the fabric.我不喜欢那块布料上的图案。

3 flare   

v.闪耀，闪烁；n.潮红；突发

参考例句：

• The match gave a flare.火柴发出闪光。
• You need not flare up merely because I mentioned your work.你大可不必因为我提到你的工作就动怒。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 jubilee   

n.周年纪念；欢乐

参考例句：

• They had a big jubilee to celebrate the victory.他们举行盛大的周年纪念活动以祝贺胜利。
• Every Jubilee,to take the opposite case,has served a function.反过来说，历次君主巡幸，都曾起到某种作用。

6 flea   

n.跳蚤

参考例句：

• I'll put a flea in his ear if he bothers me once more.如果他再来打扰的话，我就要对他不客气了。
• Hunter has an interest in prowling around a flea market.亨特对逛跳蚤市场很感兴趣。