报告显示:中国消费者青睐高端产品

 Chinese consumer confidence has remained surprisingly resilient over the past three years despite the slowing economic growth, as a result of more selective and careful spending, according to a new report from McKinsey And Co.

根据麦肯锡发布的最新报告显示，尽管经济增速放缓，但由于中国消费者在消费方面越来越挑剔谨慎，中国消费者信心在过去3年里保持了惊人的韧性。

Daniel Zipser, partner in McKinsey's Shanghai office and leader of its China consumer and retail¹ practice, said shoppers have been shifting their focus to premium² segments, away from what are considered mass-produced items.

麦肯锡上海办事处的合伙人、大中华区消费与零售咨询业务的负责人Daniel Zipser表示，消费者已经将其重点从被认为是批量生产的商品转移到高端产品了。

报告显示:中国消费者青睐高端产品

Half of the respondents in the McKinsey's 2016 China Consumer Report said they look specifically for the best, most expensive products, a significant increase on previous years. The same share said they are allocating³ more of their income to lifestyle services and experience spending.

根据麦肯锡发布的《2016年中国消费者报告》显示，有一半的受访者表示，他们专门寻找最好、最贵的产品，这比前几年有显著的增加。另外一半受访者称，他们将更多收入用在生活服务和体验的花销上。

"Chinese consumer trends tend to shift in an instant, thanks to the contribution of social media, and at the moment they have turned toward premium products," said Zipser.

Zipser说道：“由于社会媒体的贡献，中国消费者的消费倾向很快就发生了转变，目前他们转向到了高端产品中去。”

A rising proportion of Chinese consumers are focusing their loyalty⁴ onto fewer brands, and the number willing to switch to brand names outside their "short list" has dropped sharply, the report said.

该报告还指出，越来越多的中国消费者只关注少数几个品牌，而愿意改用候选名单以外品牌的消费者数量大幅减少。

Gong Fang⁵, another partner in McKinsey's Shanghai office, said in the apparel sector⁶, the number of consumers willing to consider a brand they hadn't bought before, dropped from 40 percent in 2012 to just below 30 percent last year.

麦肯锡上海办事处的另一位合伙人龚方表示，在服装行业，愿意考虑一个从没有买过的品牌的消费者人数从2012年的40%下降到了去年的30%。

"It is essential for both international and domestic brands to understand and respond to such changes in Chinese spending habits," said Gong.

龚方说道：“了解和应对中国消费习惯的这种变化，对国际和国内品牌来说，都是至关重要的。”

1 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

2 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。

3 allocating   

分配，分派( allocate的现在分词 )； 把…拨给

参考例句：

• Administrative practice generally follows the judicial model in allocating burdens of proof. 在分配举证责任方面，行政实践通常遵循司法模式。
• A cyclical multiplexing technique, allocating resources in fixed-time slices. 以固定的时间片分配资源的循环复用技术。

4 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。

5 fang   

n.尖牙，犬牙

参考例句：

• Look how the bone sticks out of the flesh like a dog's fang.瞧瞧,这根骨头从肉里露出来，象一只犬牙似的。
• The green fairy's fang thrusting between his lips.绿妖精的尖牙从他的嘴唇里龇出来。

6 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。