2016年什么行业最赚钱? 报告称今年网红能赚580亿!

 China's Internet celebrities¹ are estimated to create a whopping 58 billion market in 2016, far surpassing the 44 billion yuan in box office sales generated last year, according to an industry report.

日前一份行业报告显示，2016年中国网红预计创造收益高达580亿元，远超2015年中国电影440亿元的票房收入。

The report by iResearch Consulting Group and Sina Weibo, China's most popular microblogging platform, was released at a forum² in Shanghai, co-organized by Weibo and telecom giant Huawei .

根据这份由艾瑞咨询集团与新浪微博联合发布的报告表示，由新浪微博和电信巨头华为联合主办的2016超级红人节高峰论坛在上海举行。

The top 10 Weibo celebrities now have a combined 40 million followers³. One of the most famous online figures, Papi Jiang, already signed a contract for video ads worth a staggering 22 million.

网络红人前10名的微博粉丝数加起来超过了4000万。其中最著名的Papi酱签署的视频广告价值竟然达到了令人震惊的2200万元。

2016年什么行业最赚钱? 报告称今年网红能赚580亿!

Among 36,000 who have reached celebrity⁴ status on the Internet, 74 percent are women and 87.8 percent are between 17 to 33 years old, while 89 percent have a college education.

在360000个网红账号中，女性达到74%。而87.8%的网红年龄都在17-33岁之间，89%的网红接受过高等教育。

Followers are also getting younger and better educated, with 77.8 percent in the 17-to-33 age group and 75 percent with a higher education.

网红的粉丝也具备年轻化、高学历的特点。在关注网红的用户中，77.8%的人年龄在17-33岁之间，而接受过高等教育的比例达到75%。

The report also showed regions with a better-developed economy produce more cyberstars, with Beijing, Shanghai, Guangdong, Jiangsu and Zhejiang leading the rankings.

数据还显示，网红的分布和经济发展水平也有密切关系，北京、上海、广东、江苏和浙江等较发达地区是网红分布最多的五个地区。

China's booming cyberstar economy has gone through three stages -- the first based on text, then text and images, and now video thanks to the availability of broadband networks.

中国的网红经济发展到今天，经历了三个阶段：第一个阶段是文字时代，第二个阶段是图文时代，现在这一阶段是要归功于宽带的可用性的视频时代。

Social networking platforms, including Weibo and mobile app WeChat, proved to be the best tools for cyberstars to magnify the power of communication, making it possible to create an industry that combines advertisements, e-commerce and fans.

微博和微信等社交平台是网红扩大交流的重要平台，而广告、电商和粉丝的付费使网红经济成为可能。

Agents and investment institutions are now flooding the sector⁵, causing additional changes to content and platforms in the world's second-largest economy, the report said. A number of Internet gurus, including Lei Jun, investor⁶ and founder⁷ of tech firm Xiaomi, Zhou Hongyi, CEO of Qihoo 360 Technology, and China's richest man Wang Jianlin have all directly supported live video-streaming websites, a strong indication of the growing interest from capital investment.

该报告指出，代理商和投资机构的涌入导致世界第二大经济体的增长方式和平台发生了额外的变化。小米科技公司的投资人和创始人雷军、360董事长周鸿祎、中国首富王健林等众多互联网大咖都大力支持流媒体的网络直播，这强烈表明了投资网红经济的巨大利润。

1 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

2 forum   

n.论坛，讨论会

参考例句：

• They're holding a forum on new ways of teaching history.他们正在举行历史教学讨论会。
• The organisation would provide a forum where problems could be discussed.这个组织将提供一个可以讨论问题的平台。

3 followers   

追随者( follower的名词复数 )； 用户； 契据的附面； 从动件

参考例句：

• the followers of Mahatma Gandhi 圣雄甘地的拥护者
• The reformer soon gathered a band of followers round him. 改革者很快就获得一群追随者支持他。

4 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

5 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

6 investor   

n.投资者，投资人

参考例句：

• My nephew is a cautious investor.我侄子是个小心谨慎的投资者。
• The investor believes that his investment will pay off handsomely soon.这个投资者相信他的投资不久会有相当大的收益。

7 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。