北师大版高中英语模块4--Unit 11 The Media Lesson 3-1

[00:02.78]Unit 11 The Media Lesson3 The Advertising¹ Game
[00:09.22]The classic² advertisement
[00:10.43]is one that gives information
[00:12.18]about finding³ certain products.
[00:14.83]It is likely to be just the name of a company,
[00:17.32]part of which may be a general  location.
[00:20.15]For example, it could be
[00:21.50]"Shanghai Sewing Machine",
[00:22.89]or "Tsing Tao Beer Corporation⁴",
[00:24.75]and you would know what the companies sell,
[00:26.94]where they are located,and the brand names.

[00:29.77]However, this kind of advertising
[00:31.65]might not be suitable when there are products
[00:34.37]and services in direct competition
[00:36.17]with each other in the market place.
[00:38.42]In such situations,
[00:39.99]advertisements need to attract,
[00:41.82]and hold the attention of the public.
[00:43.76]Some advertisements consist
[00:45.42]of pictures or the words of experts
[00:47.49]to show people how good the products are.
[00:50.26]Others try to create advertisements
[00:52.07]that people simply enjoy looking at.
[00:54.70]As present-day advertisers
[00:56.37]often have large budgets,
[00:57.91]a lot of money is spent
[00:59.71]on applying modern techniques of design
[01:01.45]to make these advertisements
[01:02.59]as visually attractive as possible.
[01:04.42]

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 classic   

n.经典作品；adj.经典的，一流的；古典的

参考例句：

• The novel is regarded as one of the classic works.这篇小说被公认为是最优秀的作品之一。
• The football match was a classic.那场足球比赛堪称典范。

3 finding   

n.发现，发现物；调查的结果

参考例句：

• The finding makes some sense.该发现具有一定的意义。
• That's an encouraging finding.这是一个鼓舞人心的发现。

4 corporation   

n.公司，企业&n.社团，团体

参考例句：

• The company has gone into partnership with Swiss Bank Corporation. 这家公司已经和瑞士银行公司建立合作关系。
• The inflation did the corporation up. 通货膨胀使这个公司破产了。