北师大版高中英语模块4--Unit 11 The Media Lesson 3-2

[00:02.06]However, even this is often not enough
[00:04.50]to be noticed in a modern city.
[00:06.51]Because of the advertising¹ boom²,
[00:08.30]people are used to seeing high standards
[00:10.50]of visual³ design.
[00:12.07]Modern advertisements must stand out
[00:14.28]in a world full of competition
[00:16.05]by combining the highest standards of design
[00:18.79]with ideas linked to the products
[00:20.81]to make them more attractive⁴.
[00:22.49]For example, some advertisements may suggest
[00:24.98]that buying a car can make you free.
[00:27.22]That is, they use the concept⁵ of freedom
[00:29.77]to sell the car.
[00:31.39]Other common ideas include happiness,
[00:33.56]wealth and success.
[00:35.29]In fact, in the world of advertisements,
[00:37.50]such content is as old as advertising itself.

[00:41.40]For many of today's advertisers,
[00:43.51]repeating old ideas
[00:44.86]is not a successful approach.
[00:46.83]They realize that it does not matter
[00:48.77]how attractive the idea linked
[00:50.83]with the product is-
[00:52.56]most people know that the main purpose
[00:54.38]of the advertisement is making customers
[00:56.68]spend money.
[00:57.95]Instead, these advertisers
[00:59.72]look for other ways to make people
[01:01.27]notice their products.
[01:02.16]

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 boom   

n.隆隆声；vt.发隆隆声

参考例句：

• The country is having a great boom in industry.这个国家的工业正蓬勃发展。
• Boom!Boom!Boom!A series of explosions shook the valley.轰！轰！轰！一连串爆破声震撼山谷。

3 visual   

adj.视力的，视觉的，观看的，直观的，看得见的，光学的

参考例句：

• The film is a visual art.电影是一种视觉艺术。
• His designs have a strong visual appeal.他的设计在视觉上很有感染力。

4 attractive   

adj.有吸引力的；引起注意的

参考例句：

• Bright colours are attractive to children.鲜艳的颜色对儿童有吸引力。
• The food has an attractive taste.这食品的味道很诱人。

5 concept   

n.概念，观念，思想

参考例句：

• A small baby has no concept of right and wrong.婴儿没有是非概念。
• He was asked to define his concept of cool.他被要求说明自己关于“酷”的定义。