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[00:00.00]MODULE 4 The way we look
[00:03.47]Unit 1 I really like these shoes.
[00:07.61]Vocabulary and speaking
[00:10.04]2 Listen and answer the questions.
[01:07.17]3 Listen and read.
[01:11.17]Lingling:I'm really looking forward to the Shakespeare1 play.
[01:16.06]Betty:Me too! And the school trip to the Great Wall.
[01:20.23]Lingling:Yes, but I need a thick jacket, and some warm gloves and socks.
[01:26.88]Betty:In May?Lingling:I get really cold.Betty:OK. Let's go shopping!
[01:33.00]Lingling:How about that new shopping centre in Wangfujing?
[01:36.88]You know, turn left andgo along Wangfujing, andit's on the right.
[01:42.47]Betty:Sure. We'll go bybus, OK? And have youdecided what to wear tothe school leavers'party?
[01:50.59]Lingling:I've got a really nice long dress. What about you?
[01:55.42]Betty:I'll probably wear a dress, too, but I need some shoes.
[02:00.65]OK, I'll meet you infront of school at twoo'clock this afternoon.
[02:07.24](Later)Betty:How about this jacket?
[02:12.03]Lingling:It's the right size but it's a bit bright.
[02:15.83]Betty:Let's see if they have one in blue. Where's the shop assistant?
[02:21.54]Lingling:It's that girl with long hair, over there. Excuse me!
[02:26.58]Shop assistant:Can I help you?
[02:27.95]Betty:Yes, do you have this jacket in blue?
[02:31.58]Shop assistant:No, I don't think so.But we've got someovercoats over here.Come this way.
[02:37.99]Betty:No, she doesn't want an overcoat2.Lingling:Hey, I really like these shoes!
[02:44.26]Betty:Oh, take a look at that amazing skirt!
[02:47.34]Lingling:I think we're going to be here for some time.
[02:52.50]4 Choose the best answer.
[02:57.32]Now listen again andcheck.
[04:42.45]Pronunciation andspeaking
[04:45.28]6 Listen and repeat3. Notice the sounds which are linked5.
[04:52.69]I'll probably wear adress, too, but I needsome shoes.
[04:58.28]OK, I'll meet you infront of school at twoo'clock this afternoon.
[05:04.28]7 Say the sentences aloud. Try to link4 some of the sounds.
[05:12.28]Now listen and check.
[05:15.23]Shop assistant:No, I don't think so.But we've got someovercoats over here.Come this way.
[05:21.64]Betty:No, she doesn't want an overcoat.
[05:25.46]Unit 2 What helps you choose the clothes you like?
[05:30.46]Reading
[05:31.94]2 Read the passage and find out what the words and expressions6 mean.
[05:39.06]Looking coolWhat do you look forwhen you go shoppingfor clothes?
[05:45.02]Do you choose somethingfashionable ... orcomfortable? Do you liketo look different?
[05:51.83]Or do you wear the sameclothes as your friends?Do you go for thisyear's colours?
[05:57.95]Is it the logo--thecompany symbol--thatcatches your attention?
[06:02.44]Or maybe film stars arewearing these clothes?What helps you choosethe clothes you like?
[06:09.16]Everyone spends moneyon clothes, and everyonehas their personal look.
[06:14.15]The best-known clothingcompanies sell their"designer" clothes allover the world.
[06:19.67]But the number of thesebig name companies is infact very small,
[06:24.00]and the clothes theymake are more expensivethan the clothes made byless well-knowncompanies.
[06:30.25]Many people even preferthem to cheaper clothes.Why?
[06:35.21]Many young peopletoday care about theway they look.
[06:39.06]They often buy"designer" clothesbecause they thinkthey look cool.
[06:43.72]Then the less well-knowncompanies make clotheswhich look the same.
[06:48.31]But they don't sell aswell because they don'thave the logo.
[06:53.30]People also thinkdesigner clothes arebetter made.
[06:57.06]For example, many peoplethink the right runningshoes will make you runfaster or play better.
[07:04.48]Of course, this is notalways true.
[07:07.74]It's the training--notthe trainers--thatimproves your speed oryour score.
[07:13.29]But that's not thepoint.
[07:14.99]People believe that it'strue ... and then buythe shoes. The bigcompanies only want tomake a lot of money.
[07:24.20]Above all, designerclothes are more popularbecause of cleveradvertising.
[07:30.45]All of the internationalcompanies spend millionsof dollars every year tomake us buy theirclothes.
[07:37.67]And they succeed!
[07:39.63]Most people dress in away that shows off theirpersonality.
[07:44.16]But if some of us buyexpensive clothes justto look cool,
[07:48.71]what does that say aboutus? Maybe it's justclever advertising8.
[07:54.14]So next weekend, thinkabout the clothes youput on.
[07:58.99]What's the logo on yourtrainers? Who made yourjeans?
[08:03.28]And how many of yourfriends wear the sameclothes as you do?
[08:08.37]And then think thatmaybe some of us couldspend our money better.
[08:14.46]Unit 3 Language in use
[08:18.05]3 Read the passage and match the headings9 with the paragraphs10.
[08:25.30]Selling withoutadvertisements
[08:27.90]Advertisements areeverywhere! They're onthe radio and TV,
[08:33.38]in newspapers andmagazines, on busesand buildings.
[08:38.14]They're on websites12 andmobile phones.
[08:41.43]Companies give theirproducts to film stars,
[08:44.36]pop stars and sportsstars to wear or use sothat fans13 will buy themin order to copy thestars.
[08:51.91]Advertisements havebecome so common thatthey aren't working anymore.
[08:57.20]We don't likeadvertisements, so wetry not to see them.
[09:01.62]We turn off the ads14 onour computers, we refuseto watch them on TV, orread them in magazines.
[09:09.84]We no longer notice theposters all around us.
[09:13.67]We don't copy the starsbecause we know theydon't really like thethings they advertise11.
[09:19.72]This means15 thatadvertising companiesneed a new way to sell.
[09:24.71]They can't make theirproducts "cool" byadvertising.
[09:28.50]Advertisements aren'tcool,
[09:30.90]and teenagers won't buythe things in ads justbecause the ads say theyare fashionable7.
[09:37.08]The latest way toadvertise is not toadvertise.
[09:41.81]Instead of usingstars, companies areusing teenagers.
[09:47.00]They pay them to telltheir friends about newproducts.
[09:51.02]Teenagers don't want todress like everyone elseand buy the things thateveryone else has.
[09:57.97]They want to lookdifferent and createtheir own style.
[10:02.56]Teenagers don't thinkit's cool to copy thestars or buy thingsthey've seen in ads.
[10:08.82]Getting people to talkabout products is thebest way to advertise.
[10:14.30]When teenagers talkabout products, theirfriends becomeinterested and want tobuy them.
[10:20.96]When "cool" teenagerswear clothes, they makethem fashionable, sotheir friends want towear them, too.
[10:28.71]5 Read what these speakers said. Guess what questions they were asked.
[10:36.52]Now listen and check.
[11:57.82]6 Listen again and answer the questions.
[13:22.54]Words and expressionsModule 4
[13:24.97]dress/dres/n.连衣裙fit/fit/v.(形状和尺寸)适合,合身glove/gl╘v/n.手套have on 穿着;戴着
[13:31.26]overcoat/'╓uv╓,k╓ut/n.外套;大衣scarf/ska:f/n.围巾;头巾thick/╙ik/adj.厚的size/saiz/n.尺码;号
[13:38.82]shop assistant 店员cool/ku:l/adj.时髦的;酷的
[13:42.76]fashionable/'f╗╞n╓bl/adj.流行的;时髦的;时尚的logo/'l╓ug╓u/n.(组织或公司的)标志,商标
[13:46.47]well-known/,wel 'n╓un/adj.众所周知的;著名的designer/di'zain╓/adj.(衣服)由著名设计师设计的n.设计师
[13:50.63]advertising/'╗dv╓,taizi╕/n.(总称)广告dollar/'d╛l╓/n.美元
[13:54.48]succeed/s╓k'si:d/v.成功;做到show off 显示;炫耀
[13:58.20]personality/,p╔:s╓'n╗l╓ti/n.个性;性格
1 Shakespeare | |
n.莎士比亚(16世纪英国剧作家、诗人) | |
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2 overcoat | |
n.大衣;外套 | |
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3 repeat | |
n.重复,反复;vt.重复,复述;vi.重复;adj.重复的,反复的 | |
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4 link | |
n.链环,连结物,火把,链接;vt.连结,联合,挽;vi.连接起来 | |
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5 linked | |
adj.连接的,显示连环遗传的v.连接( link的过去式和过去分词 );联系;相关联;说明(两件东西或两人之间)有联系(或关系) | |
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6 expressions | |
n.表情( expression的名词复数 );表示;(数学)表达式;词 | |
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7 fashionable | |
adj.时髦的,上流社会的,流行的 | |
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8 advertising | |
n.广告业;广告活动 a.广告的;广告业务的 | |
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9 headings | |
n.标题( heading的名词复数 ) | |
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10 paragraphs | |
n.段落( paragraph的名词复数 );短篇报道 | |
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11 advertise | |
v.做广告,登广告,发告示;宣传,宣扬 | |
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12 websites | |
n.[通信]网站( website的名词复数 ) | |
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13 fans | |
n.粉丝,指超迷某人或某物的一类人;扇子( fan的名词复数 );风扇;扇形物;狂热爱好者v.扇( fan的第三人称单数 ) | |
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14 ads | |
abbr.area, date, subject 地区;air defense system 防空系统;advance data system 高级数据系统;accessory drive system 附属驱动系统n.广告( ad的名词复数 );(administration) 管理;(advance) 预付;(addendum) 附录 | |
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15 means | |
n.方法,手段,折中点,物质财富 | |
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