美国国家公共电台 NPR--There's a new item on the menu at many French wine bars: non-alcoholic wine

There's a new item on the menu at many French wine bars: non-alcoholic wine

Transcript¹

Demand for low or no-alcohol wine is skyrocketing. In France, entire vineyards are dedicated² to wine without alcohol, and winemakers have special tastings for their non-alcoholic offerings.

RACHEL MARTIN, HOST:

There's a new item on the menu at many French wine bars - nonalcoholic wine. This has Paris-based reporter Rebecca Rosman wondering if anyone is actually ordering it. I mean, France? Fake wine? Impossible. Here's what she found out.

REBECCA ROSMAN, BYLINE³: Augustin Laborde quit drinking during the early stages of the pandemic two years ago.

AUGUSTIN LABORDE: (Speaking French).

ROSMAN: Meeting up with friends in bars quickly became a frustrating⁴ experience, he says. His only nonalcoholic options were drinks like soda⁵ or fruit juice. So Laborde, a lawyer with a passion for side projects, started doing some internet research.

LABORDE: (Speaking French).

ROSMAN: Turns out, he says, there was a whole range of alcohol-free beverages⁷ on the market. They just weren't on any menus. Then a lightbulb turned on.

LABORDE: (Speaking French).

ROSMAN: In April, Laborde opened Le Paon Quit Boit, or The Drinking Peacock. It's France's first nonalcoholic beverage⁶ shop, complete with a selection of more than 300 products, including zero-proof beers, gins, whiskies and wines.

LABORDE: (Speaking French).

ROSMAN: After going through the traditional fermentation process, Laborde says the alcohol in the wine is evaporated using a special filtration process. He also expects the taste to become more refined as techniques improve and the zero-proof market grows, which it is.

DAN METTYEAR: Yeah, this is definitely not a fad⁸.

ROSMAN: Dan Mettyear with the consultancy group Wine Intelligence says consumption of nonalcoholic wines across the global market has grown by 24% in the last year alone.

METTYEAR: It's part of a kind of lifestyle choice and all connected to the kind of big wellness trends that we've seen across the world.

ROSMAN: But Mettyear says that, unsurprisingly, growth has been slower in France than the U.S. and much of Europe.

METTYEAR: Particularly in kind of, like, traditional wine markets, it's a bit of a harder sell. You know, people are kind of - have already well-established ideas about, you know, what wine is and what wine should taste like.

UNIDENTIFIED PERSON #1: (Speaking French).

UNIDENTIFIED PERSON #2: (Speaking French).

ROSMAN: Like here at Le Baron⁹ Rouge¹⁰, a wine bar in Paris' 11th arrondissement that's about as traditionalist as it can get. Opened in 1979, this tiny establishment is famous for serving wine from colossal¹¹ wooden barrels.

OLIVIER COLLIN: I don't understand why you want to drink wine without alcohol.

ROSMAN: That's sommelier Olivier Collin.

COLLIN: But it's also true for the meat. You know, there is some vegan meat. It's crazy. And I don't understand why we need to eat something equal to the meat or to the wine or to the beer.

ROSMAN: That's when I insist we do a tasting.

All right. I have two bottles here.

Bottles I've procured¹² from Laborde's shop, including a white sauvignon and a zero-proof champagne¹³.

COLLIN: (Speaking French). It's nice.

ROSMAN: But then he goes for a second swig and isn't as impressed.

COLLIN: And the third one? Yeah, even less.

ROSMAN: In other words, you won't be seeing any nonalcoholic wine here any time soon.

UNIDENTIFIED PERSON #3: (Speaking French).

UNIDENTIFIED PERSON #4: (Speaking French).

ROSMAN: Those at this outdoor tasting hosted by The Drinking Peacock disagree. Charles Vaubin says he's been trying to cut down on his alcohol consumption while his wife is pregnant.

CHARLES VAUBIN: In France, we always use the fact that wine is not about alcohol; it's about culture, about gastronomy¹⁴. And it's interesting to have this aspect in nonalcoholic products.

ROSMAN: In other words, he says, wine traditionalists should realize they all have the same goal - to prove France is producing some of the world's best wines, with or without alcohol.

For NPR News, I'm Rebecca Rosman in Paris.

1 transcript   

n.抄本，誊本，副本，肄业证书

参考例句：

• A transcript of the tapes was presented as evidence in court.一份录音带的文字本作为证据被呈交法庭。
• They wouldn't let me have a transcript of the interview.他们拒绝给我一份采访的文字整理稿。

2 dedicated   

adj.一心一意的；献身的；热诚的

参考例句：

• He dedicated his life to the cause of education.他献身于教育事业。
• His whole energies are dedicated to improve the design.他的全部精力都放在改进这项设计上了。

3 byline   

n.署名；v.署名

参考例句：

• His byline was absent as well.他的署名也不见了。
• We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。

4 frustrating   

adj.产生挫折的，使人沮丧的，令人泄气的v.使不成功( frustrate的现在分词 )；挫败；使受挫折；令人沮丧

参考例句：

• It's frustrating to have to wait so long. 要等这么长时间，真令人懊恼。
• It was a demeaning and ultimately frustrating experience. 那是一次有失颜面并且令人沮丧至极的经历。 来自《简明英汉词典》

5 soda   

n.苏打水；汽水

参考例句：

• She doesn't enjoy drinking chocolate soda.她不喜欢喝巧克力汽水。
• I will freshen your drink with more soda and ice cubes.我给你的饮料重加一些苏打水和冰块。

6 beverage   

n.(水，酒等之外的)饮料

参考例句：

• The beverage is often colored with caramel.这种饮料常用焦糖染色。
• Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。

7 beverages   

n.饮料( beverage的名词复数 )

参考例句：

• laws governing the sale of alcoholic beverages 控制酒类销售的法规
• regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例

8 fad   

n.时尚；一时流行的狂热；一时的爱好

参考例句：

• His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
• A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。

9 baron   

n.男爵；(商业界等)巨头，大王

参考例句：

• Henry Ford was an automobile baron.亨利·福特是一位汽车业巨头。
• The baron lived in a strong castle.男爵住在一座坚固的城堡中。

10 rouge   

n.胭脂，口红唇膏；v.(在…上)擦口红

参考例句：

• Women put rouge on their cheeks to make their faces pretty.女人往面颊上涂胭脂，使脸更漂亮。
• She didn't need any powder or lip rouge to make her pretty.她天生漂亮，不需要任何脂粉唇膏打扮自己。

11 colossal   

adj.异常的，庞大的

参考例句：

• There has been a colossal waste of public money.一直存在巨大的公款浪费。
• Some of the tall buildings in that city are colossal.那座城市里的一些高层建筑很庞大。

12 procured   

v.（努力）取得， （设法）获得( procure的过去式和过去分词 )；拉皮条

参考例句：

• These cars are to be procured through open tender. 这些汽车要用公开招标的办法购买。 来自《现代汉英综合大词典》
• A friend procured a position in the bank for my big brother. 一位朋友为我哥哥谋得了一个银行的职位。 来自《用法词典》

13 champagne   

n.香槟酒；微黄色

参考例句：

• There were two glasses of champagne on the tray.托盘里有两杯香槟酒。
• They sat there swilling champagne.他们坐在那里大喝香槟酒。

14 gastronomy   

n.美食法；美食学

参考例句：

• He studied gastronomy but cannot make a living as a cook.他学习了烹饪但却无法靠厨艺过活。
• Burgundy has always been considered a major centre of gastronomy.勃艮第大区一向被视为重要的美食中心。