美国国家公共电台 NPR--AMC Theatres will soon set ticket prices according to where you choose to sit

AMC Theatres will soon set ticket prices according to where you choose to sit

Transcript¹

AMC is changing the way that it prices tickets, and it will be based on where you sit in a movie theater.

STEVE INSKEEP, HOST:

Some other news - you might soon have to pay even more to watch a movie in an AMC Theater. The company announced a change this week to its ticket prices. They want to charge based on where you sit, like in a live performance theater or an airplane. Not everybody's pleased.

TOM NUNAN: My initial² impression was that this was a horrible idea by AMC and that they'll probably live to regret it.

LEILA FADEL, HOST:

That's Tom Nunan. He's the founder³ of Bull's Eye Entertainment and a visiting professor at UCLA School of Theater, Film and Television. He thinks AMC's new Sightline pricing system, where front-row seats cost less and seats in the middle of the auditorium⁴ cost more, will ultimately⁵ do more harm than good for moviegoers.

NUNAN: It just seems like an unnecessary obstacle in an already challenging experience.

INSKEEP: AMC sees it differently. Company executives⁶ say the move will give customers more control over their film-viewing experience and say the most common seats in their theaters will still be available for traditional prices.

FADEL: Nunan admits there's a chance the new pricing system could work.

NUNAN: There's a world where the next generation of moviegoers - teenagers, young people in their 20s - that if this new pricing tiered system becomes the rule, that new generation may just accept it on face value and just say that's the way things are. I'm going to keep going to the movies.

INSKEEP: Although what if I change my seat? Anyway, the new initiative⁷ is already in select theaters and will roll out to all of AMC's theaters in the U.S. by the end of this year - coming to a theater near you.

1 transcript   

n.抄本，誊本，副本，肄业证书

参考例句：

• A transcript of the tapes was presented as evidence in court.一份录音带的文字本作为证据被呈交法庭。
• They wouldn't let me have a transcript of the interview.他们拒绝给我一份采访的文字整理稿。

2 initial   

adj.最初的，开始的，词首的；n.首字母，姓名的开头字母；vt.标注姓名的首字母于

参考例句：

• After she'd overcome her initial shyness,she became very friendly.她克服了起初的羞怯之后，变得十分友善。
• The experiments have given initial results eventually.那些试验总算初见成效了。

3 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

4 auditorium   

n.观众席，听众席；会堂，礼堂

参考例句：

• The teacher gathered all the pupils in the auditorium.老师把全体同学集合在礼堂内。
• The stage is thrust forward into the auditorium.舞台向前突出，伸入观众席。

5 ultimately   

adv.最后地，最终地，首要地，基本地

参考例句：

• It was a demeaning and ultimately frustrating experience.那是一次有失颜面并且令人沮丧至极的经历。
• Vitamin C deficiency can ultimately lead to scurvy.缺乏维生素C最终能道致坏血病。

6 executives   

（公司或机构的）经理( executive的名词复数 )； （统称公司或机构的）行政领导； （政府的）行政部门； [the Executive][美国英语]（美国政府的）行政当局

参考例句：

• They have taken measures to equate the salaries of higher civil servants to those of business executives. 他们采取措施使高级文职人员的工资和企业管理干部的工资相等。
• He disregarded the advice of his executives. 他对主管层的建议置若罔闻。

7 initiative   

n.主动性，首创精神，主动权（的行动），倡议

参考例句：

• He went to see the headmaster on his own initiative.他主动去看望校长。
• His employer had described him as lacking in initiative and drive.雇主说他缺乏进取心和干劲。