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(单词翻译:双击或拖选)
AMC Theatres will soon set ticket prices according to where you choose to sit
AMC is changing the way that it prices tickets, and it will be based on where you sit in a movie theater.
STEVE INSKEEP, HOST:
Some other news - you might soon have to pay even more to watch a movie in an AMC Theater. The company announced a change this week to its ticket prices. They want to charge based on where you sit, like in a live performance theater or an airplane. Not everybody's pleased.
TOM NUNAN: My initial2 impression was that this was a horrible idea by AMC and that they'll probably live to regret it.
LEILA FADEL, HOST:
That's Tom Nunan. He's the founder3 of Bull's Eye Entertainment and a visiting professor at UCLA School of Theater, Film and Television. He thinks AMC's new Sightline pricing system, where front-row seats cost less and seats in the middle of the auditorium4 cost more, will ultimately5 do more harm than good for moviegoers.
NUNAN: It just seems like an unnecessary obstacle in an already challenging experience.
INSKEEP: AMC sees it differently. Company executives6 say the move will give customers more control over their film-viewing experience and say the most common seats in their theaters will still be available for traditional prices.
FADEL: Nunan admits there's a chance the new pricing system could work.
NUNAN: There's a world where the next generation of moviegoers - teenagers, young people in their 20s - that if this new pricing tiered system becomes the rule, that new generation may just accept it on face value and just say that's the way things are. I'm going to keep going to the movies.
INSKEEP: Although what if I change my seat? Anyway, the new initiative7 is already in select theaters and will roll out to all of AMC's theaters in the U.S. by the end of this year - coming to a theater near you.
1 transcript | |
n.抄本,誊本,副本,肄业证书 | |
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2 initial | |
adj.最初的,开始的,词首的;n.首字母,姓名的开头字母;vt.标注姓名的首字母于 | |
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3 Founder | |
n.创始者,缔造者 | |
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4 auditorium | |
n.观众席,听众席;会堂,礼堂 | |
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5 ultimately | |
adv.最后地,最终地,首要地,基本地 | |
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6 executives | |
(公司或机构的)经理( executive的名词复数 ); (统称公司或机构的)行政领导; (政府的)行政部门; [the Executive][美国英语](美国政府的)行政当局 | |
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7 initiative | |
n.主动性,首创精神,主动权(的行动),倡议 | |
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