TED演讲:游戏奖励大脑的7种方式(6)

 　　And I just look at this, and I think, yes,  看到这些，我想，是的

　　we could take that so much further by allowing people to set targets  我们能可以把它带到更广阔的境界，以让人们去设定目标的方式

　　by setting calibrated¹ targets,  以设置校准目标的方式

　　by using elements of uncertainty,  以使用不确定因素的方式

　　by using these multiple targets,  以使用这些多重目标的方式

　　by using a grand, underlying² reward and incentive³ system,  以一个浩大的，潜在的奖励和激励系统

　　by setting people up to collaborate⁴ in terms of groups, in terms of streets to collaborate and compete,  依靠建立合作以群体形式，路边组合形式协作，竞争

　　to use these very sophisticated group and motivational mechanics we see. 以这些我们看到的非常复杂的群体和激励机制

　　In terms of education,  这在教育方面

　　perhaps most obviously of all, we can transform how we engage people.  大概显然是最有效的就是我们可以改变和人共事的方式

　　We can offer people the grand continuity of experience and personal investment.  我们可以提供人们在经历和个人投资上浩大的连续性

　　We can break things down into highly calibrated small tasks. 我们可以把事情拆分为可高度校准的小任务

　　We can use calculated randomness⁵.  我们能用数理随机性

　　We can reward effort consistently as everything fields together.  我们能持续奖励努力正如所有东西传递承接在一起

　　And we can use the kind of group behaviors that we see evolving when people are at play together,  并且我们能用这种群体行为，我们看到它在人们共同游戏时演变

　　these really quite unprecedentedly⁷ complex cooperative mechanisms⁸.  这些极空前复杂的合作机制

　　Government, well, one thing that comes to mind is the U.S. government, among others,  政府，有件事在我脑海中浮现，那就是美国政府，是所有政府中

　　is literally⁹ starting to pay people to lose weight.  首次书面声明支付费用给人们用于减肥

　　So we're seeing financial reward being used to tackle the great issue of obesity¹⁰.  所以我们在谈论财政激励被用于解决肥胖症的巨大问题

　　But again, those rewards could be calibrated so precisely  但，那些激励能够被如此精确地标量

　　if we were able to use the vast expertise¹¹ of gaming systems to just jack¹² up that appeal,  如果我们能够用游戏系统中庞大的专门技术来支持这种需要

　　to take the data, to take the observations, of millions of human hours  去积累数据，执行观察分析代替百万人工作量

　　and plow¹³ that feedback into increasing engagement.  和艰苦劳动来反馈提升人的参与度

　　And in the end, it's this word, "engagement," that I want to leave you with.  最后，关键词是，参与度，这是我要留给大家的

　　It's about how individual engagement can be transformed  这是关于如何用心理学和神经学的经验来转换

　　by the psychological and the neurological lessons  个人的参与行为

　　we can learn from watching people that are playing games.  我们可以从观察人的游戏中学习

　　But it's also about collective engagement  这同时也是关于集体参与

　　and about the unprecedented⁶ laboratory for observing what makes people tick  这是前所未有的实验室，我们通过游戏世界这个平台

　　and work and play and engage on a grand scale in games.  观察什么让人行动，什么让人工作，游戏和投入

　　And if we can look at these things and learn from them  如果我们观察这些并从中学习

　　and see how to turn them outwards,  并找到将它通用到游戏之外的方法

　　then I really think we have something quite revolutionary on our hands.  那么我真的任务我们正在做的士一件具有革命性的事情

　　Thank you very much.  非常感谢

1 calibrated   

v.校准( calibrate的过去式和过去分词 )；使标准化；使合标准；测量（枪的）口径

参考例句：

• Power pesticide dusters can be calibrated and used to apply pertilizer. 动力杀虫剂可以调整用来施肥。 来自辞典例句
• The flexible diaphragm is connected to a plat cantilever-calibrated spring. 柔韧的膜片一扁平的悬臂校正弹簧相连。 来自辞典例句

2 underlying   

adj.在下面的，含蓄的，潜在的

参考例句：

• The underlying theme of the novel is very serious.小说隐含的主题是十分严肃的。
• This word has its underlying meaning.这个单词有它潜在的含义。

3 incentive   

n.刺激；动力；鼓励；诱因；动机

参考例句：

• Money is still a major incentive in most occupations.在许多职业中，钱仍是主要的鼓励因素。
• He hasn't much incentive to work hard.他没有努力工作的动机。

4 collaborate   

vi.协作，合作；协调

参考例句：

• The work gets done more quickly when we collaborate.我们一旦合作，工作做起来就更快了。
• I would ask you to collaborate with us in this work.我们愿意请你们在这项工作中和我们合作。

5 randomness   

n.随意，无安排；随机性

参考例句：

• The randomness is attributed to the porous medium. 随机性起因于多孔介质。 来自辞典例句
• Einstein declared that randomness rather than lawfulness is the characteristic of natural events. 爱因斯坦宣称自然现象的特征为不可测性而不是规律化。 来自辞典例句

6 unprecedented   

adj.无前例的，新奇的

参考例句：

• The air crash caused an unprecedented number of deaths.这次空难的死亡人数是空前的。
• A flood of this sort is really unprecedented.这样大的洪水真是十年九不遇。

7 unprecedentedly   

adv.空前地

参考例句：

• The National-Day celebration this year was an unprecedentedly great occasion. 今年国庆日庆祝仪式空前盛大。
• "This is undoubtedly a good one," the teacher insisted. "Unprecedentedly good! Just listen -- " 洋教师说，“这文章写得当然好，而且绝妙无比，你们听——” 来自汉英文学 - 散文英译

8 mechanisms   

n.机械( mechanism的名词复数 )；机械装置；[生物学] 机制；机械作用

参考例句：

• The research will provide direct insight into molecular mechanisms. 这项研究将使人能够直接地了解分子的机理。 来自《简明英汉词典》
• He explained how the two mechanisms worked. 他解释这两台机械装置是如何工作的。 来自《简明英汉词典》

9 literally   

adv.照字面意义，逐字地；确实

参考例句：

• He translated the passage literally.他逐字逐句地翻译这段文字。
• Sometimes she would not sit down till she was literally faint.有时候，她不走到真正要昏厥了，决不肯坐下来。

10 obesity   

n.肥胖，肥大

参考例句：

• One effect of overeating may be obesity.吃得过多能导致肥胖。
• Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。

11 expertise   

n.专门知识(或技能等)，专长

参考例句：

• We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
• You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。

12 jack   

n.插座，千斤顶，男人；v.抬起，提醒，扛举；n.（Jake）杰克

参考例句：

• I am looking for the headphone jack.我正在找寻头戴式耳机插孔。
• He lifted the car with a jack to change the flat tyre.他用千斤顶把车顶起来换下瘪轮胎。

13 plow   

n.犁，耕地，犁过的地；v.犁，费力地前进[英]plough

参考例句：

• At this time of the year farmers plow their fields.每年这个时候农民们都在耕地。
• We will plow the field soon after the last frost.最后一场霜过后，我们将马上耕田。