TED演讲:畅想电子游戏(2)

 　　Some of the highlights were things like "The Terminator,"  其中有一些让我引以为荣的，像《终结者》

　　"Aladdin," the "Teenage Mutant Hero Turtles."  《阿拉丁》还有《英雄神龟》（《忍者神龟》的英版名字）

　　Because I was from the United Kingdom,  因为我来自英国

　　they thought the word ninja was a little too mean for children,  英国的有关部门觉得“忍者”对孩子们来说太不雅了，

　　so they decided¹ to call it hero instead.  于是他们决定改用“英雄”。

　　I personally preferred the Spanish version, which was "Tortugas Ninja."  对个人来说，我其实更喜欢西班牙版的名字，叫做“Tortugas Ninja”（《忍者神龟》的西班牙版名字）。

　　That was much better.  这个比英版的那个好多了。

　　Then the last game I did was based on trying to get the video game industry  我们想让游戏产业与好莱坞电影互相合作来做出点什么东西。

　　and Hollywood to actually work together on something --  我做的最后一个游戏就是这样的。

　　instead of licensing² from each other, to actually work.  我说的不是互相发许可，而是真正在一起合作。

　　Now, Chris did ask me to bring some statistics with me,  Chris要求我带一些相关数据来，

　　so I've done that.  我带来了。

　　The video game industry in 2005 became a 29 billion dollar business.  游戏已经在2005年变成一个290亿美元的产业，

　　It grows every year.  而且每年它都在增长。

　　Last year was the biggest year.  去年是游戏产业最繁盛的一年。

　　By 2008, we're going to kick the butt³ of the music industry.  到2008年，我们就会超过音乐产业。

　　By 2010, we're going to hit 42 billion.  到2010年，这个产业将会达到420亿元。

　　43 percent of gamers are female.  43%的游戏玩家其实是女性

　　So there's a lot more female gamers than people are really aware.  所以在实际生活中女性玩家的数量比人们想的要多得多

　　The average age of gamers?  游戏玩家的平均年龄？

　　Well, obviously it's for children, right?  大家觉得是小孩对不对？

　　Well, no, actually it's 30 years old.  错了，其实是30岁。

　　And interestingly, the people who buy the most games are 37.  很有趣的是，买游戏数量最多的玩家其实是37岁。

　　So 37 is our target audience.  所以37岁时我们的目标用户群。

　　All video games are violent.  所有游戏都是暴力的。

　　Of course the newspapers love to beat on this.  当然所有的新闻媒体都爱这样说。

　　But 83 percent of games don't have any mature content whatsoever,  但是其实83%的游戏并不包含任何的成人内容

　　so it's just not true.  所以游戏很少是暴力的

　　Online gaming statistics.  关于网络游戏的数据

　　I brought some stuff on "World of Warcraft." It's 5.5 million players.  我带来了一些《魔兽世界》的数据，它有550万玩家

　　It makes about 80 million bucks⁴ a month in subscriptions⁵.  光从游戏的订阅上，每个月这个游戏就可以赚上8000万美元

　　It costs 50 bucks just to install it on your computer, making the publisher about another 275 million.  要安装这个游戏要50美元，这为发行商赚来2750美元的利润

　　The game costs about 80 million dollars to make,  游戏大概花了8000万美元来制作，

　　so basically it pays for itself in about a month.  所以其实它一个月就把游戏制作花费赚回来了。

　　A player in a game called "Project Entropia" actually bought his own island for 26,500 dollars.  游戏中的一个叫做“Project Entropia”玩家花了26500美元买了一座岛

　　You have to remember that this is not a real island.  别玩了这可不是一座真的岛

　　He didn't actually buy anything, just some data.  他实际上什么都没买到，买到的只不过是一些数据而已

　　But he got great terms on it.  但是他赢得了很好声誉

　　This purchase included mining and hunting rights,  这桩生意包括了采矿权和打猎权

　　ownership of all land on the island, and a castle with no furniture included.  岛上的土地所有权还有一座城堡不包括家具

　　This market is now estimated at over 800 million dollars annually⁶.  这个市场现在估计是每年8亿美元

　　And what's interesting about it is the market was actually created by the gamers themselves. 有趣的是，这个市场其实是被玩家们自己建立起来的

　　They found clever ways to trade items and to sell their accounts to each other  他们不断找到找到各种聪明的货品交易手段，或者互相销售游戏帐号

　　so that they could make money while they were playing their games.  因为这样可以在玩游戏的同时达到赚钱的目的

　　I dove onto eBay a couple of days ago just to see what was gong on, typed in World of Warcraft, got 6,000 items.  我几天前去eBay上看了一眼，我想看看魔兽世界怎么样，就搜索了一下，发现了6000个商品

　　I liked this one the best: a level 60 Warlock with lots of epics⁸ for 174,000 dollars.  我最喜欢的一个是，一个有很多经验的60级的术士，价格是174000美元

　　It's like that guy obviously had some pain while making it.  好像那个人玩游戏的时候受了多大的罪似的

　　So as far as popularity of games, what do you think these people are doing here?  要说游戏有多流行，大家认为这张照片上的人在干吗？

　　It turns out they're actually in Hollywood Bowl in Los Angeles  他们当时正在洛杉矶的好莱坞露天剧场

　　listening to the L.A. Philharmonic playing video game music.  听L.A. Philharmonic演奏游戏音乐

　　That's what the show looks like.  这是一张当时演唱会的照片

　　You would expect it to be cheesy, but it's not.  你可能觉得那场演出一定是很俗气的，但它不是

　　It's very, very epic⁷ and a very beautiful concert.  那场演出其实非常精彩，就像一部史诗

　　And the people that went there absolutely loved it.  观众对那场演出都十分满意

　　What do you think these people are doing?  这帮人在干吗？

　　They're actually bringing their computers so they can play games against each other.  这是电子竞技，他们把电脑搬到这个大房间里来玩游戏对战

　　And this is happening in every city around the world.  这个画面在全世界每个城市都会出现

　　This is happening in your local cities too, you're probably just not aware of it.  你的城市也不例外，只不过你没有注意罢了

1 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

2 licensing   

v.批准，许可，颁发执照( license的现在分词 )

参考例句：

• A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
• That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句

3 butt   

n.笑柄；烟蒂；枪托；臀部；v.用头撞或顶

参考例句：

• The water butt catches the overflow from this pipe.大水桶盛接管子里流出的东西。
• He was the butt of their jokes.他是他们的笑柄。

4 bucks   

n.雄鹿( buck的名词复数 )；钱；（英国十九世纪初的）花花公子；（用于某些表达方式）责任v.（马等）猛然弓背跃起( buck的第三人称单数 )；抵制；猛然震荡；马等尥起后蹄跳跃

参考例句：

• They cost ten bucks. 这些值十元钱。
• They are hunting for bucks. 他们正在猎雄兔。 来自《简明英汉词典》

5 subscriptions   

n.（报刊等的）订阅费( subscription的名词复数 )；捐款；（俱乐部的）会员费；捐助

参考例句：

• Subscriptions to these magazines can be paid in at the post office. 这些杂志的订阅费可以在邮局缴纳。 来自《简明英汉词典》
• Payment of subscriptions should be made to the club secretary. 会费应交给俱乐部秘书。 来自《简明英汉词典》

6 annually   

adv.一年一次，每年

参考例句：

• Many migratory birds visit this lake annually.许多候鸟每年到这个湖上作短期逗留。
• They celebrate their wedding anniversary annually.他们每年庆祝一番结婚纪念日。

7 epic   

n.史诗，叙事诗；adj.史诗般的，壮丽的

参考例句：

• I gave up my epic and wrote this little tale instead.我放弃了写叙事诗，而写了这个小故事。
• They held a banquet of epic proportions.他们举行了盛大的宴会。

8 epics   

n.叙事诗( epic的名词复数 )；壮举；惊人之举；史诗般的电影（或书籍）

参考例句：

• one of the great Hindu epics 伟大的印度教史诗之一
• Homer Iliad and Milton's Paradise Lost are epics. 荷马的《伊利亚特》和弥尔顿的《失乐园》是史诗。 来自互联网