VOA 商务英语 lesson48

Dialog 1:
Market(v/n)
M: Do you plan to market your software in China?
F: No, at first in America, the game market is big there.
M: the language is not an issue?
F: no, the game is all visual, the manual will be translated into English.
M:Why is the US a big market for games?
F: The installed base of computers(电脑装机量) is much larger, it’s huge.
M: so the sales potential is greater.
F: at this time, it’s far greater in the US.
M:where does Ms.Chen to plan to market the game?
F: In the US.
Dialog 2:
License¹ the Game
M: Are you planning on opening an office in the US.
F: I don’t think so, I think we’ll license the game.
M: you want an US firm to publish and market the game in the US.
F: It’s too expensive for us to establish a presence in the US.
M: but if you do, your profits will be greater in the long run.
F: but our company is small and short on money.
M: so licensing² is a relatively³ inexpensive way to enter a market.
F: we’ll get a smaller return on each sale but our risk would be less.
Q:What is an inexpensive way to enter a market
A:licensing the game!
Dialog 3:
Licensee(被许可人)
M: licensing will also help you protect your product.
F: In what way?
M: The licensee will want to protect his investment, so…
F: so he will make sure that no one infringe⁴ on our right.
M:absolutely, the licensee will look out for your best interests.
F: and his best interest too.
M: You’ll have your intellectual property protected.
F: thanks to the licensing.
Q: Who will look out for the product?
A:The licensee!
Small Talk(选择)
n We have to schedule a meeting .
n Well , we have time…
n I prefer a meeting on Tuesday Morning.

1 license   

n.执照，许可证，特许；v.许可，特许

参考例句：

• The foreign guest has a license on the person.这个外国客人随身携带执照。
• The driver was arrested for having false license plates on his car.司机由于使用假车牌而被捕。

2 licensing   

v.批准，许可，颁发执照( license的现在分词 )

参考例句：

• A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
• That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句

3 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

4 infringe   

v.违反，触犯，侵害

参考例句：

• The jury ruled that he had infringed no rules.陪审团裁决他没有违反任何规定。
• He occasionally infringe the law by parking near a junction.他因偶尔将车停放在交叉口附近而违反规定。