美国有线新闻 CNN 美国快时尚品牌Forever21申请破产 全球关店350家

 

And this week Forever 21 announced it was closing the doors of as many of 350 stores worldwide including 178 in the United States. That's about a third of the stores that operates in America. The company has filed for bankruptcy¹. This doesn't mean that Forever 21 has gone out of business.

People can still shop in the open stores and online. But what its trying to do is reorganize itself, to cut costs and reduce debt so it can be a money making business once again. Four years ago, Forever 21 made $4.4 billion in sales. How did it go from that to bankruptcy? Market analysts² say blame the internet. People are shopping more online which strains the finances³ of companies that have hundreds of physical stores.

And though Forever 21 has a website, its sales only a?ccount for 16 percent of Forever 21's revenue⁴. The company's closures are a small part of more than 8,200 store closings that have been announced so far this year. It's a new record and it's happening at a time when the economy is strong, unemployment is low and people are still spending money. They're just doing less of it at shopping malls where so many of these stores are found.

One thing you might not have known about Forever 21 is that its original name was Fashion 21. Its founder⁵ once told CNN that its older customers wanted to be 21 again and its younger ones wanted to be 21 forever. As any marketing⁶ expert will tell you branding is a major part of the business.

1 bankruptcy   

n.破产；无偿付能力

参考例句：

• You will have to pull in if you want to escape bankruptcy.如果你想避免破产，就必须节省开支。
• His firm is just on thin ice of bankruptcy.他的商号正面临破产的危险。

2 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

3 finances   

n.(pl.)财源，资产

参考例句：

• I need a professional to sort out my finances. 我需要专业人士为我管理财务。
• The company's finances are looking a bIt'shaky. 这个公司的财政情况看来有点不稳定。

4 revenue   

n.总收入，财政收入，税收；税务局

参考例句：

• The country diminished the revenue by reducing tax.这个国家通过减税而使税收减少了。
• A government's revenue and expenditure should be balanced.政府的财政收入和支出要平衡。

5 Founder   

n.创始者，缔造者

参考例句：

• He was extolled as the founder of their Florentine school.他被称颂为佛罗伦萨画派的鼻祖。
• According to the old tradition,Romulus was the founder of Rome.按照古老的传说，罗穆卢斯是古罗马的建国者。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。