创业成功人士访谈录 第22期:雅虎杨致远(1)

 　　How do you look at the last quarter?

　　你如何看待上一季度的表现？

　　What we said was that the quarter showed some strength in US search and performance display, but more weakness in branded，

　　我们讲到第三季度美国市场上的搜索业务和广告表现强势，但品牌广告表现疲软，

　　especially at the end in the US，and more so internationally.

　　特别是在季末，国际市场更是如此。

　　The US started softening¹ in Q2 and that continued into Q3.

　　在美国市场，从第二季度就已经出现疲软，并持续到第三季度。

　　International was hit much harder, although display still grew double digits² there in Q3.

　　尽管第三季度的显示广告仍然以2位数的速度增长，但国际市场已现疲态，

　　Softness started in the U.K. early, and we knew when the French came back from vacation in September and did not buy ads at the same levels that those were trends we had to watch.

　　英国首当其冲，我们知道法国从9月份假期回来之后购买广告的程度大不如前，我们需要关注这些趋势。

　　Asia was more of a surprise, but the same trends were happening there too.

　　亚洲市场给我们带来了惊喜，但也出现同样的趋势。

　　Because we have such a big market share there, we are looking to every country for what is coming next.

　　因为我们在那里的市场份额很大，我们对每个国家都充满了期待。

　　And what is your Q4 outlook?

　　第四季度前景如何？

　　Like everyone else, we are pretty much forced to formulate³ our views in an unprecedented⁴ set of circumstances

　　和其他人一样，情形无法预测，我们不得不根据实际情况制定策略

　　because things are changing so quickly and the world looks a lot different than just three or four weeks ago.

　　事情的变化实在太快，与我们看到的和三四个星期之前的景象完全不同。

　　There has been some stability, and some business is being done still, but we don’t know how bad it is going to get, and neither does anyone.

　　也存在一些稳定的因素，我们的一些业务还在进行，但不知道最坏的情况将会怎样，也没有人知道。

　　Generally, of the spending that is done in the display advertising⁵ market online, we get our share.

　　总的来说，线上图片广告领域，我们保持着我们的份额。

　　It is a little like 2001, when online usage continued to go up, but revenue drivers declined.

　　这和2001年比较像，那时线上应用持续增长，但收入下滑

　　And, even in times like this, the Internet continues to show more engagement.

　　即使在现在这种时刻，网络应用依然强劲。

　　Obviously, no one knows when the market is going to bottom out, and I am certainly not an economist⁶.

　　很显然，没有人知道市场什么时候会触底，我也不是经济学家。

　　You can talk yourself into a loop, but no one really knows where it is going yet.

　　你可以自圆其说，但没有人真正知道前途是什么样子。

　　But when it does turn, people are going to ask where the audience is，and we have to be able to move fast when it turns.

　　但当它转变时人们会问，观众在哪里，我们必须能在它转变时快速前进。

　　We also said that when advertisers are spending, they are spending with us, which is a good sign.

　　我们还说过，广告客户仍然选择我们，这是个好兆头。

　　Right now, we don’t hear we are losing deals to social sites, for example.

　　比如，目前我们在社会网络那边还没有生意损失。

1 softening   

变软，软化

参考例句：

• Her eyes, softening, caressed his face. 她的眼光变得很温柔了。它们不住地爱抚他的脸。 来自汉英文学 - 家（1-26） - 家（1-26）
• He might think my brain was softening or something of the kind. 他也许会觉得我婆婆妈妈的，已经成了个软心肠的人了。

2 digits   

n.数字( digit的名词复数 )；手指，足趾

参考例句：

• The number 1000 contains four digits. 1000是四位数。 来自《简明英汉词典》
• The number 410 contains three digits. 数字 410 中包括三个数目字。 来自《现代英汉综合大词典》

3 formulate   

v.用公式表示；规划；设计；系统地阐述

参考例句：

• He took care to formulate his reply very clearly.他字斟句酌，清楚地做了回答。
• I was impressed by the way he could formulate his ideas.他陈述观点的方式让我印象深刻。

4 unprecedented   

adj.无前例的，新奇的

参考例句：

• The air crash caused an unprecedented number of deaths.这次空难的死亡人数是空前的。
• A flood of this sort is really unprecedented.这样大的洪水真是十年九不遇。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 economist   

n.经济学家，经济专家，节俭的人

参考例句：

• He cast a professional economist's eyes on the problem.他以经济学行家的眼光审视这个问题。
• He's an economist who thinks he knows all the answers.他是个经济学家，自以为什么都懂。