创业成功人士访谈录 第93期:我始终认为自己还是个初学者(4)

 　　I was looking at a very large market. Yet sales on HoudahSpot I were pretty slow.

　　我所面对的将是一个庞大的市场。然而HoudahSpot 1的销售情况则进展缓慢。

　　I would attribute this to low mindshare: people fail to realize that there might be a solution to managing the file mess.

　　我将此归咎于概念传播的不足：人们还没意识到可能存在一种方案来解决文件的杂乱无章。

　　Thus they don’t go looking for a product like HoudahSpot.

　　因此他们就不会寻找类似HoudahSpot这样的产品。

　　It thus turned out that my target audience was not who I thought.

　　最后事实证明真正的用户并不是我所预计的那些。

　　I tried making a program targeted at the average user. Yet only advanced user came to realize the need for the product.

　　我原本试图为一般普通用户编写这个程序，但其实只有高级用户才会认识到这个产品的用途。

　　With HoudahSpot 2，I addressed these issues by both making HoudahSpot easier to use and yet adding power-user features.

　　意识到这个问题后，我在HoudahSpot 2上同时开发了易于使用的功能和专门针对高级用户的特性。

　　E.g. HoudahSpot 2 shows the query¹ criteria² next to the results.

　　例如，HoudahSpot 2会在查询结果边上显示查询条件

　　Indeed many users failed to understand that in HoudahSpot 1 the criteria were hidden while the query was running.

　　因为在第一代产品中查询条件会被隐藏，这是很多人无法认同的。

　　This change also opened the door for power-user features.

　　这一改变使得更多高级用户开始接受这个产品。

　　You may now update a query while it is live.

　　现在你可以随时更新你的查询内容

　　You may also drag files from the current results to the criteria pane³ in order to narrow down a running query.

　　还可以将结果拖拽到条件框中缩小搜索范围。

　　HoudahSpot 2 has recently been reviewed by Macworld.

　　HoudahSpot 2最近得到了《苹 果电脑世界》的评论

　　I expect this to drive many a casual user to HoudahSpot.

　　我希望这能带来更多的普通用户

　　A recent mention on Mac OS X Hints is more likely to spark interest in power-users.

　　而最近在苹果机OS X Hints上的一段短文则可能激发一些高级用户的兴趣。

　　HoudahGeo is a very different product.

　　HoudahGeo是一款不同的产品

　　I wrote it initially⁴ to cover my own needs.

　　一开始我只是为了自己的需要才写的

　　I did not want to have to drop back to Windows to geocode my photos.

　　因 为不想仅仅为了将照片位置编码而回到Windows系统。

　　I expected the potential audience for the product to be much smaller.Yet HoudahGeo sells much better than HoudahSpot.

　　我意识到这个产品用户不会很多，不过其销量还是大大超过HoudahSpot。

　　I guess its ability to work without a GPS device which brings lots of users onboard.

　　估计是无需专门的 GPS设备这个特点吸引了那么多的用户。

　　This year you took Houdah Software to Macworld.

　　今年你带Houdah软件参加了《苹果电脑世界》展会。

　　How did you decide that your MicroISV was ready for its own booth?

　　你作为微型开发商怎么会决定参展的？

　　What was the experience like selling on the Macworld floor?

　　在《苹果电脑世界》展会上销售，你的体会是怎样的？

　　Any regrets? Any tips for other MicroISV’s considering exhibiting?

　　关于展会，有什么遗憾或者建议可以带给其他微型软件开发商？

1 query   

n.疑问，问号，质问；vt.询问，表示怀疑

参考例句：

• I query very much whether it is wise to act so hastily.我真怀疑如此操之过急地行动是否明智。
• They raised a query on his sincerity.他们对他是否真诚提出质疑。

2 criteria   

n.标准

参考例句：

• The main criterion is value for money.主要的标准是钱要用得划算。
• There are strict criteria for inclusion in the competition.参赛的标准很严格。

3 pane   

n.窗格玻璃，长方块

参考例句：

• He broke this pane of glass.他打破了这块窗玻璃。
• Their breath bloomed the frosty pane.他们呼出的水气，在冰冷的窗玻璃上形成一层雾。

4 initially   

adv.最初，开始

参考例句：

• The ban was initially opposed by the US.这一禁令首先遭到美国的反对。
• Feathers initially developed from insect scales.羽毛最初由昆虫的翅瓣演化而来。