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(单词翻译:双击或拖选)
D:Hey,Yeal.Do you ever have trouble getting your kids to eat their vegetables? Unfortunately,
Y:Luckily,my kids like most foods.But I know a lot of youngsters1 who simply refuse to eat their veggies.
D:Maybe their parents should try calling the veggies something more exciting,like "X-Ray Vision2 Carrots".
Y:Oh,I can't believe that would work.
D:Then you might be surprised to hear that researchers at Cornell University study that very thing. They presented 186 four-year olds with the same old veggies, but called them cool names like “Tomato Bursts” and “X-Ray Vision Carrots.”The preschoolers ate nearly twice as much of their vegetables as they did on days when veggies were simply called “tomatoes” or “carrots”. Not only that, but in the days following the experiment, the kids continued to eat fifty-percent more of the veggies, even though the fun names were no longer being used.
Y:Impressive!
D:Food names can influence grown-ups as well. In a similar study, adults dining at a nice restaurant were offered a complimentary3 glass of the same wine with their dinner.Half of the diners were told the wine was from a vineyard in North Dakota, while the other half were told the wine was from California4. Not only did the diners who thought they were drinking California wine give higher ratings5 to the wine, but they ate more of their meal.And their overall6 reviews of the food and restaurant were significantly7 higher than those of the customers who thought their wine was from North Dakota.
Y:So,the same foods seemed taste better if we just expect them to.Amazing!I can't wait to try this at home.
Cornell University:康奈尔大学
complimentary:赠送的
vineyard:葡萄园
1 youngsters | |
n.孩子( youngster的名词复数 );少年;青年;年轻人 | |
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2 vision | |
n.视觉,先见之明,光景,视力,眼力,幻想,影像;vt.幻想 | |
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3 complimentary | |
adj.赠送的,免费的,赞美的,恭维的 | |
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4 California | |
n.加利福尼亚(美国) | |
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5 ratings | |
n.等级( rating的名词复数 );收视率;表示电影分级的数字(或字母);(海军)水兵 | |
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6 overall | |
n.工作服,工装裤;全面的,全体的 | |
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7 significantly | |
adv.意味深长地;值得注目地 | |
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