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Zara is a global brand of clothing owned by the Inditex Group. It was established in 1975 by Spanish fashion designer and tycoon1 Amancio Ortega. The first store opened in Galicia, Spain, where it is now headquartered. The company is very unusual in the fashion retail2 world and incorporates many pioneering concepts. The company takes just two weeks to get its products on its store shelves after designing them, compared with six months for its competitors. It does not advertise, preferring instead to use money on opening new stores. Zara also owns and controls every stage of production from design, manufacture, supply and sales. A Louis Vuitton spokesperson described it as “possibly the most innovative3 and devastating4 retailer5 in the world”. Zara operates in over 70 countries.
1 tycoon | |
n.有钱有势的企业家,大亨 | |
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2 retail | |
v./n.零售;adv.以零售价格 | |
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3 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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4 devastating | |
adj.毁灭性的,令人震惊的,强有力的 | |
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5 retailer | |
n.零售商(人) | |
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