经济学人:电影商业:MoviePass的金融恐怖秀(2)

 　　Mitch Lowe, chief executive of MoviePass (and a former Netflix executive), professes¹ to be undaunted by the losses. MoviePass的首席执行官米奇·罗威（前Netflix执行官）声称无惧损失。

　　He says that the most frequent cinema-goers have taken up MoviePass subscriptions² first, driving up costs. 他说大部分常去电影院的人已经注册了MoviePass，抬高了成本。

　　As more casual filmgoers sign up, losses should abate³. 随着更多影迷的注册，损失会有所减少。

　　The service also recently announced some add-ons to help defray costs further, including "surge pricing" at times of peak demand. 近期，这项服务还宣布了一些附加项目帮助进一步扣除成本，比如需求高峰时期的“峰时价格”。

　　He hopes to get the cash burn of the core ticketing service down to $1 per subscriber⁴, with a projected 5m subscribers by the end of the year. 他希望将核心票务服务的烧钱率降至每位用户1美元，计划截止年底注册用户将达到五百万。

　　He plans to get MoviePass into the black by such means as advertising⁵, 他计划通过广告等方式让MoviePass盈利，

　　for example by promoting films to users in exchange for fees from studios. That is, if the money lasts. 例如，通过向用户推销电影换取电影公司的酬金。如果经费充足的话。

　　MoviePass can already shift the box office. It buys 6% of all film tickets in America, according to Helios & Matheson's SEC filing. 根据Helios & Matheson的财务报告，MoviePass已经可以扭转票房了。MoviePass在美国购买了所有电影票的6%。

　　Overall, national box-office receipts are up: from the start of the year to July 9th, they totalled $6.6bn, Box Office Mojo指出，整体而言，全国票房收入在增长：从今年7月9日开始，共计66亿美元，

　　8.8% higher than in the same period in 2017, according to Box Office Mojo. 与2017年同期相比增加8.8%。

　　Mr. Lowe reckons that MoviePass can be credited for boosting ticket sales by 3%. 罗威认为MoviePass可将门票销售拉动3%。

　　In Hollywood that sounds like the makings of a blockbuster, even if on Wall Street it is seen as a flop⁶. 在好莱坞，这听起来像是一部大片的素材，虽然在华尔街，这将被视为一个巨大的失败。

1 professes   

声称( profess的第三人称单数 )； 宣称； 公开表明； 信奉

参考例句：

• She still professes her innocence. 她仍然声称自己无辜。
• He professes himself to be sad but doesn't look it. 他自称感到悲伤，但外表却看不出来。

2 subscriptions   

n.（报刊等的）订阅费( subscription的名词复数 )；捐款；（俱乐部的）会员费；捐助

参考例句：

• Subscriptions to these magazines can be paid in at the post office. 这些杂志的订阅费可以在邮局缴纳。 来自《简明英汉词典》
• Payment of subscriptions should be made to the club secretary. 会费应交给俱乐部秘书。 来自《简明英汉词典》

3 abate   

vi.(风势，疼痛等)减弱，减轻，减退

参考例句：

• We must abate the noise pollution in our city.我们必须消除我们城里的噪音污染。
• The doctor gave him some medicine to abate the powerful pain.医生给了他一些药，以减弱那剧烈的疼痛。

4 subscriber   

n.用户，订户；（慈善机关等的）定期捐款者；预约者；签署者

参考例句：

• The subscriber to a government loan has got higher interest than savings. 公债认购者获得高于储蓄的利息。 来自辞典例句
• Who is the subscriber of that motto? 谁是那条座右铭的签字者？ 来自辞典例句

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 flop   

n.失败(者)，扑通一声；vi.笨重地行动，沉重地落下

参考例句：

• The fish gave a flop and landed back in the water.鱼扑通一声又跳回水里。
• The marketing campaign was a flop.The product didn't sell.市场宣传彻底失败，产品卖不出去。