科技动态:苹果与谷歌

Apple and Google used to be close. Google's CEO Eric Schmidt was even a member of Apple's board for three years.

苹果和谷歌曾经关系很进。谷歌的首席执行官Eric Schmidt曾经有3年都在苹果公司董事会。

You know, I've got the privilege of joining the board, and there is a lot of relationships between the boards. And I thought, you know, if we just sort of merged¹ the companies,we can call them AppleGoo.

你知道，我曾加入过董事会，董事会中人脉很多。我想，如果合并两家公司，我会取名AppleGoo。

A lot of love there from Schmidt on stage of the Iphone Launch in 2007.Why? Because every phone Apple sells includes Google maps, and Youtube,and the Iphone's default search engine is Google. But since then, competition has been building. In November of that year, Google said it was coorporating with alliance of hardware companies to develop Android, a software platform for mobile phones to directly challenge the Iphone. HTC, Motorola and Samsung have all released their own Android phones. And earlier this month Google released a phone under its own brand , the Nexus² one. Now it also released a web browser³ to compete with Apple Safari⁴, and announced plans for operating system called Chrome OS. Apple said Google's emergence⁵ as a competitor was one reason why Schmidt left the board of Apple last August. Apple's move has been a little bit more secretive. Reports say it bought a mapping company called PlaceBase in July. Business Week reported last week that Apple is in talk to the old rival Microsoft to make Bing, the default search engine on the Iphone. On search is what Google is most famous for, but it makes most of its money from advertising⁶.Now Google is turning its attention to Mobile advertising by Admob in November.Then why the sudden interest in Mobile ads?The answer is on AdMob homepage, Apple's Iphone. AdMob's CEO said the Iphone led to a landside of massive improvement in Mobile advertising , so it's not surprising to learn that earlier this month , Apple bought a mobile advertising firm of its own, Quatro Wireless⁷. And selling mobile ads it might not be as exciting as selling music or phones, but it could be Apple's boldest move yet and another shot at its one-time ally Google.

2007年苹果出售的iphone有Schmidt的许多心血。为什么这么说？因为苹果公司出售的每一步手机都包含谷歌地图，YouTube，和默认的谷歌搜索引擎。但那之后，两家公司就变成了竞争关系，那年的11月，谷歌声称正在与硬件公司联合开发安卓系统，安卓系统被视为直接挑战Iphone的软件平台。HTC，Motorola和三星都已经发布了自己的安卓系统。当月早些时候，谷歌也发布了自己的品牌的手机Nexus1，现在还发布了一款浏览器与苹果的Safari抗衡，并宣布计划命名操作系统为Chrome OS。苹果表示谷歌作为竞争者的合并行为是Schmidt8月离开苹果公司的原因之一。相比之下，苹果公司的动作就秘密隐蔽得多。有报道显示苹果在7月购买了一家名叫PlaceBase的绘图公司。商业周刊报道说上周苹果正在和老对手微软必应谈判默认搜索引擎事宜。谷歌公司最出名的莫过于搜索了，但其大部分收入都来自于广告收入。11月，谷歌通过AdMob将注意力转移到手机广告。为什么是手机广告呢，看AdMob的主页就能知道，AdMob的首席执行官表示Iphone引领了手机广告的新发展，所以听闻本月早期苹果购买了一家名叫Quatro Wireless的手机广告公司你绝不会感到意外了。但这可能是苹果公司最大胆的一次行动，也可能是对曾经的合作伙伴谷歌的一次打击。

Kristie Lu Stout,CNN HongKong.

Kristie Lu Stort，CNN香港报道。

1 merged   

（使）混合( merge的过去式和过去分词 )； 相融； 融入； 渐渐消失在某物中

参考例句：

• Turf wars are inevitable when two departments are merged. 两个部门合并时总免不了争争权限。
• The small shops were merged into a large market. 那些小商店合并成为一个大商场。

2 nexus   

n.联系；关系

参考例句：

• Shared ambition is the vital nexus between them.共同的志向是把他们联结在一起的重要纽带。
• Either way,the nexus between the consumer and consumer prices is important.无论那个方面，消费者与消费价格之间的关系是至关重要的。

3 browser   

n.浏览者

参考例句：

• View edits in a web browser.在浏览器中看编辑的效果。
• I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。

4 safari   

n.远征旅行(探险、考察)；探险队，狩猎队

参考例句：

• When we go on safari we like to cook on an open fire.我们远行狩猎时，喜欢露天生火做饭。
• They went on safari searching for the rare black rhinoceros.他们进行探险旅行，搜寻那稀有的黑犀牛。

5 emergence   

n.浮现，显现，出现，（植物）突出体

参考例句：

• The last decade saw the emergence of a dynamic economy.最近10年见证了经济增长的姿态。
• Language emerges and develops with the emergence and development of society.语言是随着社会的产生而产生，随着社会的发展而发展的。

6 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

7 wireless   

adj.无线的；n.无线电

参考例句：

• There are a lot of wireless links in a radio.收音机里有许多无线电线路。
• Wireless messages tell us that the ship was sinking.无线电报告知我们那艘船正在下沉。