考研英语长难句讲解 第75期

 26. All in all, this clearly seems to be a market in which big retailers¹ could profitably apply their gigantic scale, existing infrastructure², and proven skills in the management of product ranges, logistics and marketing³ intelligence.

【分析】复合句。句子主干为 this clearly seems to be a market。in which 引导定语从句修饰 market;从句中主语为 big retailers，谓语为 could profitably apply，宾语为三个并列成分；their gigantic scale, existing infrastructure 和 proven skills。in the management of...作 proven skills 的后置定语。

【译文】总之，很显然，在这一市场中大的零售商可以利用庞大的规模、现有的基础设施以及在产品范围、物流、营销情报方面出色的管理技能而获利。

27. Big retailers must understand these differences before they can identify the segments of European wholesaling⁴ in which their particular abilities might unseat smaller but entrenched⁵ competitors.

【分析】多重复合句。句子主干为 Big retailers must understand these differences。before 引导时间状语从句，其中又包含 which 引导的定语从句修饰 the segments of European wholesaling。

【译文】大型零售商必须了解这些差异，之后才能够识别欧洲的批发行业，它们独特的能力也许会在这一行业中打败规模较小但牢固占有市场的竞争对手。

【点拨】1) unseat“使坠马；革除（职位）；使失去资格”，本句中是“打败，使失去地位”的意思。2) entrenched 本句中意为“固守的，牢固占有市场的”。

1 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

2 infrastructure   

n.下部构造，下部组织，基础结构，基础设施

参考例句：

• We should step up the development of infrastructure for research.加强科学基础设施建设。
• We should strengthen cultural infrastructure and boost various types of popular culture.加强文化基础设施建设，发展各类群众文化。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 wholesaling   

n.批发v.批发( wholesale的现在分词 )；趸售，大规模买卖；批发（的）；大规模（的）

参考例句：

• The first is the wholesaling and retailing enterprises present a U-shaped structure. 首先，北京的批发、零售企业呈现U形结构。 来自互联网
• For the foreign-funded commercial enterprises that undertake wholesaling business. 从事批发业务的外商投资商业企业。 来自互联网

5 entrenched   

adj.确立的，不容易改的(风俗习惯)

参考例句：

• Television seems to be firmly entrenched as the number one medium for national advertising.电视看来要在全国广告媒介中牢固地占据头等位置。
• If the enemy dares to attack us in these entrenched positions,we will make short work of them.如果敌人胆敢进攻我们固守的阵地，我们就消灭他们。