林超伦实战口译练习笔记 第73期:公司需要变革与创新

 　　Prudential's history has been about change and innovation. Throughout its history Prudential has had to survive in difficult markets where other businesses folded. It recognized that it had to grasp the difficulties of communicating the value of its products to differing and diverse markets through periods of great political and social change. The development of new products and the emergence¹ of new markets have established Prudential as a significant player in the world of international retail² financial services.

　　保诚的历史是变革与创新的历史。年复一年，保诚在他人破产的困难市场中生存。公司认识到必须把握难点，即使是在政治和社会变革时期，也必须能够把自己产品的价值在各不相同、复杂多样的市场内说明清楚。开发新产品，以及新市场的出现，使保诚在国际金融零售服务领域成为一位举足轻重的成员。

1 emergence   

n.浮现，显现，出现，（植物）突出体

参考例句：

• The last decade saw the emergence of a dynamic economy.最近10年见证了经济增长的姿态。
• Language emerges and develops with the emergence and development of society.语言是随着社会的产生而产生，随着社会的发展而发展的。

2 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。