历年考研英语阅读理解mp3(99-2)

[00:00.00]在线英语听力室(www.tingroom.com)友情制作
[00:03.78]1999 Passage2
[00:07.30]In the first year or so of Web business,
[00:10.23]most of the action has revolved¹ around efforts
[00:13.19]to tap the consumer market.
[00:15.73]More recently,
[00:16.94]as the Web proved to be more than a fashion,
[00:20.06]companies have started to buy and sell products
[00:23.19]and services with one another.
[00:25.91]Such business-to-business sales make sense
[00:29.64]because business people typically know
[00:32.06]what product they're looking for.
[00:34.99]Nonetheless, many companies still hesitate
[00:38.26]to use the Web
[00:39.65]because of doubts about its reliability².
[00:43.39]"Businesses need to feel they can trust the pathway
[00:46.71]between them and the supplier,"
[00:48.94]says senior analyst³ Blane Erwin of Forrester Research.
[00:53.77]Some companies are limiting the risk
[00:56.12]by conducting online transactions only with
[00:59.35]established business partners who are given access
[01:02.47]to the company's private intranet.
[01:05.40]Another major shift in the model
[01:07.38]for Internet commerce
[01:08.99]concerns the technology available for marketing⁴.
[01:12.72]Until recently, Internet marketing activities
[01:15.75]have focused on strategies to "pull" customers into sites.
[01:20.48]In the past year, however, software companies
[01:23.41]have developed tools that allow companies to
[01:26.33]"push" information directly out to onsumers,
[01:30.76]transmitting marketing messages directly
[01:33.46]to targeted customers.
[01:35.37]Most notably⁵, the Pointcast Network
[01:38.36]uses a screen saver
[01:39.51]to deliver a continually updated stream of news
[01:43.22]and advertisements to subscribers' computer monitors.
[01:48.15]Subscribers can customize the information
[01:50.85]they want to receive
[01:52.47]and proceed directly to a company's Web site.
[01:56.09]Companies such as Virtual Vineyards
[01:58.91]are already starting to use similar technologies
[02:02.62]to push messages to customers about special sales
[02:06.75]product offerings, or other events.
[02:10.08]But push technology has earned the contempt
[02:12.97]of many Web users.
[02:15.18]Online culture thinks highly of the notion
[02:18.11]that the information flowing onto the screen
[02:20.89]comes there by specific request.
[02:24.31]Once commercial promotion
[02:25.91]begins to fill the screen uninvited,
[02:28.84]the distinction between the Web and television fades.
[02:33.07]That's a prospect⁶ that horrifies⁷ Net purists.
[02:36.40]在线英语听力室(www.tingroom.com)友情制作
[02:37.61]But it is hardly inevitable⁸ that companies on the Web
[02:40.83]will need to resort to push strategies to make money.
[02:45.08]The examples of Virtual Vineyards, Amazon. com,
[02:49.21]and other pioneers show that a Web site
[02:52.27]selling the right kind of products
[02:54.40]with the right mix of interactivity,
[02:57.01]hospitality, and security
[02:59.33]will attract online ustomers.
[03:01.95]And the cost of computing⁹ power continues to free fall,
[03:05.98]which is a good sign for any enterprise
[03:08.50]setting up shop in silicon¹⁰.
[03:11.43]People looking back 5 or 10 years from now
[03:14.93]may well wonder why so few companies
[03:17.38]took the online plunge¹¹.

1 revolved   

v.（使）旋转( revolve的过去式和过去分词 )；细想

参考例句：

• The fan revolved slowly. 电扇缓慢地转动着。
• The wheel revolved on its centre. 轮子绕中心转动。 来自《简明英汉词典》

2 reliability   

n.可靠性，确实性

参考例句：

• We mustn't presume too much upon the reliability of such sources.我们不应过分指望这类消息来源的可靠性。
• I can assure you of the reliability of the information.我向你保证这消息可靠。

3 analyst   

n.分析家，化验员；心理分析学家

参考例句：

• What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务？
• The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。

4 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

5 notably   

adv.值得注意地，显著地，尤其地，特别地

参考例句：

• Many students were absent,notably the monitor.许多学生缺席，特别是连班长也没来。
• A notably short,silver-haired man,he plays basketball with his staff several times a week.他个子明显较为矮小，一头银发，每周都会和他的员工一起打几次篮球。

6 prospect   

n.前景，前途；景色，视野

参考例句：

• This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
• The prospect became more evident.前景变得更加明朗了。

7 horrifies   

v.使震惊，使感到恐怖( horrify的第三人称单数 )

参考例句：

• The Nazi oppression of the Jews horrifies me. 纳粹对犹太人的迫害使我反感。 来自辞典例句
• That's a prospect that horrifies Net purists. 这种前景让网络净化者感到不安。 来自互联网

8 inevitable   

adj.不可避免的，必然发生的

参考例句：

• Mary was wearing her inevitable large hat.玛丽戴着她总是戴的那顶大帽子。
• The defeat had inevitable consequences for British policy.战败对英国政策不可避免地产生了影响。

9 computing   

n.计算

参考例句：

• to work in computing 从事信息处理
• Back in the dark ages of computing, in about 1980, they started a software company. 早在计算机尚未普及的时代（约1980年），他们就创办了软件公司。

10 silicon   

n.硅(旧名矽)

参考例句：

• This company pioneered the use of silicon chip.这家公司开创了使用硅片的方法。
• A chip is a piece of silicon about the size of a postage stamp.芯片就是一枚邮票大小的硅片。

11 plunge   

v.跳入，(使)投入，(使)陷入；猛冲

参考例句：

• Test pool's water temperature before you plunge in.在你跳入之前你应该测试水温。
• That would plunge them in the broil of the two countries.那将会使他们陷入这两国的争斗之中。