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(单词翻译:双击或拖选)
Amazon.com announced the winners of its HQ2 sweepstakes. In case you missed it, the winners are... wait for it... New York and suburban1 Washington.
What a surprise.
Earlier this year, the techy retailer3 turned the nation's major cities and regions upside down at the prospect4 of a $5 billion investment. One promising5 50,000 jobs paying an average of $100,000.
This week, the Gorilla6 chose money and power. New York and Metro7 D.C. are as far from the Heartland as they could get tiny dots of swaggering, influential8 blue on a vast red map of, well, Amazon customers.
Which is the point, right?
Shouldn't be surprising at all for the most valuable company on the planet; a company upending retail2 and shopping as we know it, a company now sitting on the competitive and market intelligence of more than 200 cities and regions across the United States. And that includes metro Detroit.
Played for suckers? Sure looks like it.
It's all so predictable: this icon9 of the New Economy where principled left-of-center-minded moguls publicly fret10 about income inequality is choosing to slum with the elites11 and split its HQ2 between the two most expensive cities on the East Coast.
So places already bedeviled by traffic, self-importance and access to affordable12 housing; and by affordable, I mean something less than a million bucks13 for a modest single family home, will only see it get worse. And the equality gap will widen.
Evidently, that's the price to pay for Amazonian largesse14. That and billions of dollars in incentives15 to ensure the communities pay twice. Once, to fatten16 CEO Jeff Bezos's prodigious17 wallet, and a second time to underwrite the higher cost of living.
I'm not the only one who thinks a whole lot of places got manipulated. Here in Detroit, Mayor Mike Duggan asked mortgage mogul Dan Gilbert to quarterback the process for arranging the regional Amazon bid. In less than six weeks, he bridged parochial politics, enlisted18 business leaders and made an authentic19 case for a region reinventing itself. Detroit didn't make it out of the first round because it didn't stand a chance.
The cynicism would be staggering if its wasn't so predictable.
Amazon's big and getting bigger. Along with tech giants like Facebook and Google, it's drawing the attention of lawmakers, would-be regulators and bankers in New York always looking for fees. What better way for Amazon to influence policymaking in Washington than to become a hometown employer by dropping some 25,000 jobs just across the river in Virginia.
The rest of the country pretty much wasted its time, unless you buy the argument that the effort itself was worth it because the community learned, well, what it already knew. Like Metro Detroit's public transit20 stinks21.
What a surprise?
Amazon can locate operations wherever it wants. But the next time someone complains about what the income and skills divide is doing to the country, remember Amazon. Its geographic22 bias23 gives you one reason why.
1 suburban | |
adj.城郊的,在郊区的 | |
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2 retail | |
v./n.零售;adv.以零售价格 | |
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3 retailer | |
n.零售商(人) | |
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4 prospect | |
n.前景,前途;景色,视野 | |
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5 promising | |
adj.有希望的,有前途的 | |
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6 gorilla | |
n.大猩猩,暴徒,打手 | |
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7 metro | |
n.地铁;adj.大都市的;(METRO)麦德隆(财富500强公司之一总部所在地德国,主要经营零售) | |
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8 influential | |
adj.有影响的,有权势的 | |
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9 icon | |
n.偶像,崇拜的对象,画像 | |
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10 fret | |
v.(使)烦恼;(使)焦急;(使)腐蚀,(使)磨损 | |
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11 elites | |
精华( elite的名词复数 ); 精锐; 上层集团; (统称)掌权人物 | |
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12 affordable | |
adj.支付得起的,不太昂贵的 | |
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13 bucks | |
n.雄鹿( buck的名词复数 );钱;(英国十九世纪初的)花花公子;(用于某些表达方式)责任v.(马等)猛然弓背跃起( buck的第三人称单数 );抵制;猛然震荡;马等尥起后蹄跳跃 | |
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14 largesse | |
n.慷慨援助,施舍 | |
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15 incentives | |
激励某人做某事的事物( incentive的名词复数 ); 刺激; 诱因; 动机 | |
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16 fatten | |
v.使肥,变肥 | |
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17 prodigious | |
adj.惊人的,奇妙的;异常的;巨大的;庞大的 | |
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18 enlisted | |
adj.应募入伍的v.(使)入伍, (使)参军( enlist的过去式和过去分词 );获得(帮助或支持) | |
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19 authentic | |
a.真的,真正的;可靠的,可信的,有根据的 | |
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20 transit | |
n.经过,运输;vt.穿越,旋转;vi.越过 | |
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21 stinks | |
v.散发出恶臭( stink的第三人称单数 );发臭味;名声臭;糟透 | |
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22 geographic | |
adj.地理学的,地理的 | |
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23 bias | |
n.偏见,偏心,偏袒;vt.使有偏见 | |
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