欧美文化博览 天才史蒂夫·乔布斯改变世界(21)

 

Ok, so we called Steve Jobs a guru a few times already.Let's think about that.

好的,我们有时会称史蒂夫·乔布斯为大师。让我们谈谈。

People can definitely go overboard about their enthusiasm for the man and his company.

对于这个男人及他的公司，人们热情似火，毫不保留挥洒自己的激情。

And I admit I am partly guilty of that. But that was also part of Steve Jobs'grand plan.

我承认自己有点偏激。但这也是史蒂夫·乔布斯计划的一部分。

Over the years, he creates a self-contained ego¹ system with the device, with the portable into the universe as the budget membership.

在过去的几年中,他运用这一设备创造了自我独立的系统，只要进入这个便携的世界，你就无法自拔。

And the king of that universe was Jobs himself, equal parts CEO and rock star.

而乔布斯本人则是宇宙之王,身兼首席执行官及摇滚明星。

The devices, the company, the man himself, the corporate² world has never seen anything like it. And maybe never will again.

这些设备,公司及这个人,企业世界从未见过这样的事。也许永远也不会了。

All that it likes the Holy Grail.

这有这些就像圣杯一样。 Yes. 是的。 To me, a brand is one simple thing. And that is, trust. 对我来说,一个国际品牌就只有一件简单的事。那就是长此以往的信任。

1 ego   

n.自我，自己，自尊

参考例句：

• He is absolute ego in all thing.在所有的事情上他都绝对自我。
• She has been on an ego trip since she sang on television.她上电视台唱过歌之后就一直自吹自擂。

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。