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This is Scientific American's 60-second Science, I'm steve mirsky, got a minute?

When you google yourself, who do you find? That question was raised by Clive Thompson. Speaking Tuesday at science Journalism¹ symposium² in Cambridge, M. Thompson is a science and technology writer and columnist³ at wired. Back in 2002, if Thompson googled himself, the most popular sites that came up, were for a British lord Clive Thompson. But journalist Clive Thompson wanted his writings to come up first. So he started to blog.
“I essentially⁴ wanted to hack⁵ google. Google works for, you know, if you type in Clive Thompson, it finds every pages that has Clive Thompson on it, but then it ranks them based on which pages have the most links point to them. Under that logic⁶, the best way to dominate the top spot for you online is to have a site with zillions of things pointing to it, and the sites that tend to have zillions of things pointing to them are blogs.” Useful info for any John Smith hoping to be found with a google search. “After about 2 months of blogging, my blog was already on the front page for Clive Thompson. Have a six of seven months later was number one slot, and now, I mean, I just liquidated⁷ that guy.

Thanks for the minute, for Scientific American's 60-second science from the net science journalism fellowships future of sciense journalism Symposium in Cambridge, Massachusetts. I'm steve Mirsky.