Business Channel 2006-10-07&09

CD is going to California....CD is going to California.

The ads graze airwaves all over the country.

Yes, I think cows are pretty.

Cute-looking dairy cows producing clever lines.

Do you wanna marry a cow?

The spots by the California Milk Advisory¹ Board "Make a Claim".

Happy cows come from California.

I was out there though, I saw all those happy cows, they are not so happy.

Wisconsin master cheese maker² Bruce Workman sees more holes in the pitch than you find in Swiss cheese.

Happy cows love Wisconsin, and nah, you have to have a changing climate like anybody else.

Workman owns Edelweiss Creamery. The small factory is one of more than 100 in Wisconsin. It churns out 14 varieties of cheese.

We produce the quality cheese and that , that's what we are going for.

About 15% of cheese produced in Packer Country is specialty³ cheese. Here at Edelweiss Creamery, the signature product is this : the Emmental.

I am the only producer of this style of cheese in the US.

Making it a specialty item versus⁴ a commodity cheese.

What California has is a lot of larger plants, and so their ability to make a lot of cheese fast has, has come on strong in the last two decades.

California, known more for Hollywood than Havarti, now produces roughly 23% of all cheese, compared to Wisconsin at 26%. But Workman expects his business and the dairy state's reputation to stay afloat.

Yeah, they've won some awards, but dah, if you look at the overall averages, Wisconsin still tops the chart.

Even if California tries to milk the spotlight⁵ in true Tinseltown fashion.

Action!

Oh, me?

Cut

In Green County, Dana Brueck NBC 15 news.

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Vocabulary

1. graze--verb. To scrape or scratch slightly; abrade⁶.

2. airwave--n. The medium used for the transmission of radio and television signals. Often used in the plural⁷. (电视或广播）

3. pitch--noun.
a. a specific plan of action; angle: to tackle a problem again, using a new pitch.
b. an advertisement.
c. a line of talk designed to persuade

4. churn out--verb. produce in an abundant and automatic manner

5. signature--adj. serving to identify or distinguish a person, group, etc.: a signature tune⁸.

6. Emmental--noun. Swiss cheese with large holes. Also Emmentaler.

7. Havarti--noun. a mild, semisoft, pale yellow cheese of Danish origin.

8. afloat--adj/adv. in circulation; prevailing

1 advisory   

adj.劝告的，忠告的，顾问的，提供咨询

参考例句：

• I have worked in an advisory capacity with many hospitals.我曾在多家医院做过顾问工作。
• He was appointed to the advisory committee last month.他上个月获任命为顾问委员会委员。

2 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

3 specialty   

n.(speciality)特性，特质；专业，专长

参考例句：

• Shell carvings are a specialty of the town.贝雕是该城的特产。
• His specialty is English literature.他的专业是英国文学。

4 versus   

prep.以…为对手，对；与…相比之下

参考例句：

• The big match tonight is England versus Spain.今晚的大赛是英格兰对西班牙。
• The most exciting game was Harvard versus Yale.最富紧张刺激的球赛是哈佛队对耶鲁队。

5 spotlight   

n.公众注意的中心，聚光灯，探照灯，视听，注意，醒目

参考例句：

• This week the spotlight is on the world of fashion.本周引人瞩目的是时装界。
• The spotlight followed her round the stage.聚光灯的光圈随着她在舞台上转。

6 abrade   

v.擦伤，磨损

参考例句：

• The skin after trip is met abrade one chunk.摔倒后皮肤就会擦伤一大块。
• This standard applies to the test of colorless and optical glass relative to abrade hardness.本标准适用于无色光学玻璃相对研磨硬度的测试。

7 plural   

n.复数；复数形式；adj.复数的

参考例句：

• Most plural nouns in English end in's '.英语的复数名词多以s结尾。
• Here you should use plural pronoun.这里你应该用复数代词。

8 tune   

n.调子；和谐，协调；v.调音，调节，调整

参考例句：

• He'd written a tune,and played it to us on the piano.他写了一段曲子，并在钢琴上弹给我们听。
• The boy beat out a tune on a tin can.那男孩在易拉罐上敲出一首曲子。