BEP48 Cold Calling: Dealing with Objections and Closing the

This is the last in our three-part Business English Podcast series on cold calling. In today’s lesson, you’ll learn how to deal with several typical kinds of objections² that a potential customer might raise.

When Steve first asked for an appointment, Linda didn’t agree right away, did she? As you know, it’s normal for even a good prospect³ to give you one or two negative responses, so it’s important to be ready to deal with these and “turn them around” skillfully.

Today we’ll be listening to the last part of the cold calling dialogue between Linda and Steve. As you listen, pay attention to how Steve turns around Linda’s objections.

Along the way, try to answer the following listening questions. The answers will be posted in a few days on the Listening Quiz page.

1. When Steve asks for an appointment, what is Linda’s first response?
2. What is Linda’s second objection¹?
3. How does Steve deal with Linda’s objections?

1 objection   

n.厌恶，异议，反对；反对的理由

参考例句：

• None of them raised any objection.他们谁也没提出反对意见。
• Please present your objection to the plan.请提出反对这个计划的理由。

2 objections   

n.反对( objection的名词复数 )；异议；厌恶；反对的理由

参考例句：

• I think we can safely dismiss their objections. 我认为我们对他们的异议完全可以不予理会。
• The chairman overrode the committee's objections and signed the agreement. 主席不顾委员会的反对，径行签署了协议。

3 prospect   

n.前景，前途；景色，视野

参考例句：

• This state of things holds out a cheerful prospect.事态呈现出可喜的前景。
• The prospect became more evident.前景变得更加明朗了。