听基础单词,练听力第29期:广告商力图"maintain"品牌

【今日基础词】 Maintain

【Transcript】

A: I also dislike having to listen to advertisements when they are broadcast in stores or on the subway.

B: I couldn’t agree more. That annoys me too. With billboards¹, you can look away, but with broadcasts, you can’t avoid them.

A: Do you like the way that advertising² agencies use comedy in their campaign?

B: I suppose I do. I don’t like the way that advertising campaign often tells you if you don’t buy a certain product, you’re not cool or modern or something.

A: That kind of advertising seems to be very common with brand name products. They are always trying to maintain brand loyalty³.

【注】billboards n. 广告牌

 

1 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 loyalty   

n.忠诚，忠心

参考例句：

• She told him the truth from a sense of loyalty.她告诉他真相是出于忠诚。
• His loyalty to his friends was never in doubt.他对朋友的一片忠心从来没受到怀疑。