外贸英语一点通第63期:磋商价格(3)

 Discount 折扣

A: Even with volume sales, our costs for the Exec Uciser won't go down much.

即使是大量销售，我们的“健身乐”生产成本仍无法降低太多。

B: Just what are you proposing?

那么你的建议是？

A: We could take a cut on the price. But 25% would reduce much our profit margin¹. We suggest a compromise 10%.

敝公司可以降价但是七五折会过度削低我们的毛利率。我们建议打九折。

B: That's a big change from 25%! 10% is beyond my negotiating limit. (pause) Any other ideas?

那根七五折相差太多了！九折实在超出我们的谈判限度。（停顿）有其他方案吗？

A: I don't think I can change it right now. Why don't we talk again tomorrow?

我现在没办法更改方案。 这样吧，我们何不明天再谈？

B: Sure, I have to talk to my office anyway. I hope we can find some common ground on this.

可以。反正我也得和公司讨论一下。希望我们能够达成共识。

(next day) 次日

B: Robert, I have been instructed to reject the numcers you proposed; but we can try to come up with something else.

罗伯特，奉公司指示，我得拒绝你们的折扣，但我们还可以找出其他可行的办法。

A: I hope so, Dana. My instructions are to negotiate hard on this deal, but I'm trying very hard to reach some middle ground.

希望如此，丹。上面指示我们要强硬地谈这笔生意，但我一直想达成折中的方案。

B: I understand. We propose a structured deal. For the first six months, we get a discount of 20%, and the next six months we get 15%.

我了解。那么我们提议阶段式交易。前半年先给我们打八折，后半年则打八五折。

A: Dana, I can't bring those numbers back to my office, they'll turn it down flat.

丹，我没办法向公司报告这样的数字，他们一定会断然拒绝。

B: Then you'll have to think of something better, Robert.

罗伯特，那你就得想出更好的方案了。

重点解释：

discount n. 折扣；打折扣

We give a special discount of 10 per cent for cash. 

如用现金购买,我们给予九折优待。 

compromise n. 妥协方案；折衷办法

The interior decoration of the house is a compromise between Chinese and foreign styles. 

这所房子的内部装饰是中西两式的折衷物。 

negotiate vi. 谈判

common ground 共同点

Bob and Frank don't like each other because they have no common ground. 

鲍勃跟弗兰克互不喜欢对方，他俩毫无共同之处。

1 margin   

n.页边空白；差额；余地，余裕；边，边缘

参考例句：

• We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
• The village is situated at the margin of a forest.村子位于森林的边缘。