世界名牌博览：黑莓

黑莓公司是加拿大的一家通信公司，主要产品为手提通讯设备黑莓手机。黑莓手机（BlackBerry）是加拿大BlackBerry公司的一家手提无线通信设备品牌，于1999年创立。其特色是支援推动式电子邮件、行动电话、文字短信、互联网传真、网页浏览及其他无线资讯服务。较新的型号亦加入个人数码助理功能如电话簿、行事历等及话音通讯功能。大部分BlackBerry设备附设小型但完整的QWERTY键盘，方便用户输入文字。

黑莓公司也是滑铁卢市东北部RIM¹ Park的主要赞助商。公司由Mike Lazaridis与Jim Balsillie共同创立。黑莓公司使用C++和Java技术为其产品研发自己的软件。黑莓公司也销售嵌入式无线通讯零部件。

2014年11月14日早间消息，黑莓周四宣布，已经与三星和其他知名科技公司签订协议，进一步拓展其移动设备管理及安全平台

 

BlackBerry is one of the world’s leading smart phone and e-mail devices. It currently enjoys a 20% market share of mobile phone sales, but that is under pressure from Apple’s iPhone and similar phones. The BlackBerry is developed by the Canadian IT company RIM (Research In Motion). It started out life in 1999 as a pager but quickly developed into a more communicative tool that exploited Internet capabilities². It soon grew to be the number one choice for business people in the USA. Barack Obama famously was rarely unattached to his device during the 2008 presidential campaign. Today, more than 40 million Blackberries a year are shipped worldwide. The addictive³ nature of the device means it has picked up the nickname “CrackBerry”, a term borrowed from “crack” cocaine⁴.

 

1 rim   

n.(圆物的)边，轮缘；边界

参考例句：

• The water was even with the rim of the basin.盆里的水与盆边平齐了。
• She looked at him over the rim of her glass.她的目光越过玻璃杯的边沿看着他。

2 capabilities   

n.能力( capability的名词复数 )；可能；容量；[复数]潜在能力

参考例句：

• He was somewhat pompous and had a high opinion of his own capabilities. 他有点自大，自视甚高。 来自辞典例句
• Some programmers use tabs to break complex product capabilities into smaller chunks. 一些程序员认为，标签可以将复杂的功能分为每个窗格一组简单的功能。 来自About Face 3交互设计精髓

3 addictive   

adj.(吸毒等)使成瘾的，成为习惯的

参考例句：

• The problem with video game is that they're addictive.电子游戏机的问题在于它们会使人上瘾。
• Cigarettes are highly addictive.香烟很容易使人上瘾。

4 cocaine   

n.可卡因，古柯碱（用作局部麻醉剂）

参考例句：

• That young man is a cocaine addict.那个年轻人吸食可卡因成瘾。
• Don't have cocaine abusively.不可滥服古柯碱。