世界名牌博览：贝纳通

 贝纳通是贝纳通公司的品牌，成立于1965年，最初以生产手工编织套衫为主，后陆续推出休闲服、化妆品、玩具、泳装、眼镜、手表、文具、内衣、鞋、居家用品等。主要针对大众消费者，特别是年轻人和儿童，由总设计师朱丽安娜·贝纳通(1938年—)及200多名设计师共同设计、制作。充分体现新一代年轻人的价值观，在休闲服装生产领域，与美国加利福尼亚的埃斯普瑞(Esprit)并驾齐驱。

Benetton is a globally known fashion brand based in Italy. It was founded in 1965 by Luciano Benetton and other family members. He had the idea of selling very colorful clothes at a local market and it caught on. Continuing with this theme, the company marketed itself as the “United Colors of Benetton”. It now has 6,000 stores around the world and produces 150,000 items of clothing. Its website says it is “a group with a strong Italian character whose style, quality and passion are clearly seen in its brands.” Benetton is famous for its clever advertising¹ campaigns. The company name was put on a series of shocking² photographs, such as two horses mating or a bloodied³ newborn baby. The shock tactics⁴ worked to greatly increase market share and profits.

 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 shocking   

adj.令人气愤的；令人震惊的

参考例句：

• His attitude was shocking to her.他的态度令她感到震惊。
• Such behaviour is really shocking.这种行为真不像话。

3 bloodied   

v.血污的( bloody的过去式和过去分词 )；流血的；屠杀的；残忍的

参考例句：

• his bruised and bloodied nose 他沾满血的青肿的鼻子
• His pants leg was torn and bloodied when he fell. 他跌交时裤腿破了，还染上了血。 来自辞典例句

4 tactics   

n.策略；战术，兵法

参考例句：

• They planned the tactics for the next day's battle.他们制定好第二天的战术。
• He decided to switch tactics.他决定改变策略。