世界名牌博览：嘉士伯

嘉士伯集团主要业务为啤酒和软饮料的生产与销售，在43个国家和地区有67个酿酒厂，产品销往100多个国家和地区。[嘉士伯啤酒长期参与足球赛事的赞助，并连续数十年成为利物浦足球会的胸前广告赞助商，成为利物浦足球会的经典标志之一

Carlsberg is a Danish brewing² company founded in Copenhagen in 1847. It was started by J.C. Jacobsen and named after his son Carl. The pH scale, the standard measurement of acidity³, was developed in Carlsberg’s laboratories in 1909. It is currently the world’s fourth largest brewing group. Carlsberg sells 114 million bottles of beer every day across more than 150 markets. The company began exporting beer in 1868 and one hundred years later opened its first overseas brewery⁴, in Malawi. It currently has dozens of different brands in many countries. Its most famous products are the Carlsberg lager, Special Brew¹ (which has a 9% alcohol content) and Elephant beer. Carlsberg has been involved in some memorable⁵ advertising⁶, using the slogans "Probably the best beer in the world".

 

 

1 brew   

v.酿造，调制

参考例句：

• Let's brew up some more tea.咱们沏些茶吧。
• The policeman dispelled the crowd lest they should brew trouble.警察驱散人群，因恐他们酿祸。

2 brewing   

n. 酿造, 一次酿造的量 动词brew的现在分词形式

参考例句：

• It was obvious that a big storm was brewing up. 很显然，一场暴风雨正在酝酿中。
• She set about brewing some herb tea. 她动手泡一些药茶。

3 acidity   

n.酸度，酸性

参考例句：

• This plant prefers alkaline soil,though it will readily tolerate some acidity.这种植物在酸性土壤中也能生存，但硷性土壤更加适宜。
• Gastric acidity would not prevent the organism from passing into the gut.胃的酸度不能防止细菌进入肠道。

4 brewery   

n.啤酒厂

参考例句：

• The brewery had 25 heavy horses delivering beer in London.啤酒厂有25匹高头大马在伦敦城中运送啤酒。
• When business was good,the brewery employed 20 people.在生意好的时候，这家酿造厂曾经雇佣过20人。

5 memorable   

adj.值得回忆的，难忘的，特别的，显著的

参考例句：

• This was indeed the most memorable day of my life.这的确是我一生中最值得怀念的日子。
• The veteran soldier has fought many memorable battles.这个老兵参加过许多难忘的战斗。

6 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。