世界名牌博览：吉列

吉列（Gillette）是国际知名的剃须护理品牌，由“吉列之父”金·吉列（King C. Gillette）创办于1901年。到1917年，吉列品牌在美国国内的市场占有率已达80%，奠定了其在刮胡刀领域的领导地位。自20年代开始，吉列逐渐进入国际市场，并迅速成长为国际知名品牌。吉列一直是世界剃刀和刀片领域的领先品牌，其在全球市场的占有率高达65%，处于绝对领先的地位。2005年宝洁（P&G）以570亿美元并购吉列公司。

2016年6月8日，《2016年BrandZ全球最具价值品牌百强榜》公布，吉列排第61名。

 

Gillette is a leading brand of razors and personal hygiene¹ products. It was founded in 1895. It produced the first safety razors using disposable blades in 1902. In 1958, it produced its first 'adjustable²' razor – the model for most of today’s razors. The company is famous for bringing out different designs of razors, each claiming to produce a much better, closer shave than the ones before. Its slogan is "The Best a Man Can Get". The brand markets itself as providing “high-performance styling and grooming³ products for men.” More than 600 million men worldwide shave with a Gillette product. Gillette was bought by Proctor and Gamble in 2005 and the name ‘The Gillette Company’ disappeared. The company also produces shaving gels and creams, hair care products and deodorants⁴.

 

1 hygiene   

n.健康法，卫生学 （a.hygienic）

参考例句：

• Their course of study includes elementary hygiene and medical theory.他们的课程包括基础卫生学和医疗知识。
• He's going to give us a lecture on public hygiene.他要给我们作关于公共卫生方面的报告。

2 adjustable   

adj.可调整的，可校准的

参考例句：

• More expensive cameras have adjustable focusing.比较贵的照相机有可调焦距。
• The chair has the virtue of being adjustable.这种椅子具有可调节的优点。

3 grooming   

n. 修饰, 美容，（动物）梳理毛发

参考例句：

• You should always pay attention to personal grooming. 你应随时注意个人仪容。
• We watched two apes grooming each other. 我们看两只猩猩在互相理毛。

4 deodorants   

n.（尤指去除体臭的）除臭剂( deodorant的名词复数 )

参考例句：

• The U.S. is already a mature market for its razors and deodorants. 美国已经是使它的刀片和除臭剂得到充分发展的市场了。 来自辞典例句
• Deodorants are available as aerosols or roll-ons. 除臭剂有喷雾装或滚抹装。 来自辞典例句