世界名牌博览：哈雷戴维森

最初的哈雷是在1903年由21岁的威廉·哈雷和20岁的阿瑟·戴维森在一间小木屋里“攒”出来的，并以两个人的姓氏命名为“哈雷·戴维森”。如今哈雷摩托已经行销到200多个国家。哈雷车金属的质感、优美的线条和令人迷惑的颜色搭配以及电镀和黑漆的对比，甚至那烫人的排气管、震耳欲聋却“如音乐般”的轰鸣声，无一不符合一个男人在梦中对力量和自由的物化的想象。

Harley-Davidson is an American motorbike maker¹ that has established a cult² following for its machines. It was founded by William S. Harley and his childhood friend Arthur Davidson in 1901. They spent several years trying to make a motorbike that would sell. They started production in 1907 in their factory in Milwaukee, which is still the company headquarters today. The company has survived despite America’s Great Depression and competition from Japanese companies that finished off most of the world’s other motorcycle makers³. Harley produces big bikes (over 750cc) designed for cruising. They have a distinctive⁴ Harley rumbling⁵ noise. The company has a very loyal following, which it develops through HOG⁶ – the Harley Owners Group. The company’s 2009 revenue was over $4 billion. Almost 5% of this was from the licensing⁷ of its logo.

 

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 cult   

n.异教，邪教；时尚，狂热的崇拜

参考例句：

• Her books aren't bestsellers,but they have a certain cult following.她的书算不上畅销书，但有一定的崇拜者。
• The cult of sun worship is probably the most primitive one.太阳崇拜仪式或许是最为原始的一种。

3 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

4 distinctive   

adj.特别的，有特色的，与众不同的

参考例句：

• She has a very distinctive way of walking.她走路的样子与别人很不相同。
• This bird has several distinctive features.这个鸟具有几种突出的特征。

5 rumbling   

n. 隆隆声, 辘辘声 adj. 隆隆响的 动词rumble的现在分词

参考例句：

• The earthquake began with a deep [low] rumbling sound. 地震开始时发出低沉的隆隆声。
• The crane made rumbling sound. 吊车发出隆隆的响声。

6 hog   

n.猪；馋嘴贪吃的人；vt.把…占为己有，独占

参考例句：

• He is greedy like a hog.他像猪一样贪婪。
• Drivers who hog the road leave no room for other cars.那些占着路面的驾驶员一点余地都不留给其他车辆。

7 licensing   

v.批准，许可，颁发执照( license的现在分词 )

参考例句：

• A large part of state regulation consists of occupational licensing. 大部分州的管理涉及行业的特许批准。 来自英汉非文学 - 行政法
• That licensing procedures for projects would move faster. 这样的工程批准程序一定会加快。 来自辞典例句