世界名牌博览：任天堂

任天堂（英语Nintendo）是一家全球知名的娱乐厂商，电子游戏业三巨头之一，现代电子游戏产业的开创者。[1]  始建于1889年9月23日，创始人山内房治郎。主营业务为家用机和掌机的软硬件开发与发行。[1]  任天堂开发了游戏史上最热销游戏系列超级马里奥和精灵宝可梦，以及全球媒体综合评价最高的塞尔达传说系列。

2007年，任天堂的市值排在日本第二位。[2]  任天堂DS累积销量接近1.5亿台。[3]  2009全球最佳企业40强排行榜，任天堂排名全球第一。[3]  任天堂在全球游戏业中始终坚持反对暴力和色情，[4]  并以开发优秀的全年龄游戏为已任，[4]  保持着弥足珍贵的社会责任和企业操守[4]  。

2016年7月15日，任天堂的股票在单天交易量突破了47600亿日元（约为450亿美元），打破了日本东京证券交易所的纪录。

 

Nintendo is a Japan-based multinational¹ video game manufacturer and developer. It was founded in 1889 by Fusajiro Yamauchi as a maker² of Japanese handmade hanafuda cards. The company tried various industries over the next century before turning to toys in 1966 and video games in 1977. It became one of the most popular and most influential³ in the world. It is also Japan’s third most valuable company, with a value of almost $100 billion. The company website says ‘Nintendo’ means ‘Leave luck to Heaven’. A game developer called Shigeru Miyamoto was hired by Nintendo and he changed the company’s fortunes with successes like Donkey Kong and Super Mario. Miyamoto is now a gaming superstar. The introduction of the Nintendo DS and the Wii game console further established Nintendo as a major player.

 

 

1 multinational   

adj.多国的，多种国籍的；n.多国籍公司，跨国公司

参考例句：

• The firm was taken over by a multinational consulting firm.这家公司被一个跨国咨询公司收购。
• He analyzed the relationship between multinational corporations and under-developed countries.他分析了跨国公司和不发达国家之间的关系。

2 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

3 influential   

adj.有影响的，有权势的

参考例句：

• He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
• He is a very influential man in the government.他在政府中是个很有影响的人物。