夏说英语新闻晨读 第303期:双十一剁手

 本期内容：
E-tailers in China have generated plenty of buzz with their flashy ads in the lead-up to the Singles Day shopping gala on Nov 11, but the complexity¹ of some of the promotions² have put off even the most avid³ bargain hunters. Online shopping platforms such as Tmall, JD.com and Amazon.com have made early starts to build up anticipation⁴ ahead of the major event by launching pre-sale activities.

e-tailer：电子零售商
buzz：热度
flashy：艳俗的
gala：盛典
put off：使……反感
avid：热衷的

1 complexity   

n.复杂(性)，复杂的事物

参考例句：

• Only now did he understand the full complexity of the problem.直到现在他才明白这一问题的全部复杂性。
• The complexity of the road map puzzled me.错综复杂的公路图把我搞糊涂了。

2 promotions   

促进( promotion的名词复数 )； 提升； 推广； 宣传

参考例句：

• All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
• He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。

3 avid   

adj.热心的；贪婪的；渴望的；劲头十足的

参考例句：

• He is rich,but he is still avid of more money.他很富有,但他还想贪图更多的钱。
• She was avid for praise from her coach.那女孩渴望得到教练的称赞。

4 anticipation   

n.预期，预料，期望

参考例句：

• We waited at the station in anticipation of her arrival.我们在车站等着，期待她的到来。
• The animals grew restless as if in anticipation of an earthquake.各种动物都变得焦躁不安，像是感到了地震即将发生。