豆知识 2011-03-06&03-12 收入绩效管理

 Thepower of ideas can be transformative. Einstein, Mandela, Picasso, Edison, LouisArmstrong. Their ideas have transformed how we live, think, communicate andeven love. Ideas have extended human life, inspired change and given birth to aglobal economy. Ideas matter. Without ideas, our economy would have nevershifted from the agricultural to the industrial, to the informational age.Ideas have built our businesses up to date. Let's look at three examples. 

About ahundred years ago, Frederick Winslow Taylor discovered scientific managementwhich led to everyday techniques we take for granted: interchangeable parts,the assembling line. Armed with the cutting-edgetechnologies of his day, a pencil, clipboard and stopwatch, Taylor changed thecourse of business forever.

By applyingscientific management, Ford¹ motors led the charge to enjoy a near monopolyposition, produce the world's best cars, employ hundreds of thousands of peopleand reap the financial awards of this market dominance. 

Afterthe Second World War, Japan's industry was devastated² and was infamous³ for its shoddy quality. Yet within two decades,Japan had become the world's leading industrial powerhouse. The turnaround wasas dramatic as it was unexpected. So what happened? Total quality management.This systematic⁴ approach disseminated⁵ quality throughout the organization byeliminating waste and rigorously applying statistical⁶ methods. Harnessing thepower of Total Quality Management enabled Toyota to emerge as the world'slargest automobile⁷ company.

Justtwenty years ago, a mid-size retailer⁸ named Wal-Mart developed the mostefficient distribution system in the world through barcodes, optical scannersand radio frequency ID. Wal-Mart embraced the daunting⁹ global supply chain: acomplex network of stores, distribution centers, and manufacturers all over theworld and was able to grow to over four times the size of its nearestcompetitor. With more than four hundred billion annual sales and one point sixmillion employees, Wal-Mart established itself as the largest private employerin the world.

Ideasindeed matter. They have transformed companies from the average to theextraordinary. But what's the next big idea that can transform the businesslandscape? Over the past few years, Eloqua has studied the performances of asmall group of companies that have consistently outperformed their peers. Andwe discover something inspiring. It's not luck. These fast growing companies havefound and embraced the next big idea, Revenue Performance Management or RPM. 

RPM is asystematical approach to identify the drivers and impediments to growth, rigorouslymeasuring them and pulling the economic levers that will optimize¹⁰ top linegrowth. Revenue Performance Management revolutionizes how business leadersanalyze and quantify the results of their largest and least understood costcenter, marketing¹¹ sales efforts. For the first time, companies are makingintelligent evidence-based decisions about where to allocate¹² resources tostimulate predictable, measurable and sustained revenue growth.

Theresult, extraordinary performance!

Companies can bring in new customers at lower cost, close businessfaster, and achieve higher ROI from marketingsales investment. Now that's the ultimate competitive advantage.

You see,ideas do matter. And ideas like RPM will allow those who embrace them to becomethe Fords, Toyotas and Wal-Marts of tomorrow.

1 Ford   

n.浅滩，水浅可涉处；v.涉水，涉过

参考例句：

• They were guarding the bridge,so we forded the river.他们驻守在那座桥上，所以我们只能涉水过河。
• If you decide to ford a stream,be extremely careful.如果已决定要涉过小溪，必须极度小心。

2 devastated   

v.彻底破坏( devastate的过去式和过去分词)；摧毁；毁灭；在感情上（精神上、财务上等）压垮adj.毁坏的；极为震惊的

参考例句：

• The bomb devastated much of the old part of the city. 这颗炸弹炸毁了旧城的一大片地方。
• His family is absolutely devastated. 他的一家感到极为震惊。

3 infamous   

adj.声名狼藉的，臭名昭著的，邪恶的

参考例句：

• He was infamous for his anti-feminist attitudes.他因反对女性主义而声名狼藉。
• I was shocked by her infamous behaviour.她的无耻行径令我震惊。

4 systematic   

adj.有系统的，有计划的，有方法的

参考例句：

• The way he works isn't very systematic.他的工作不是很有条理。
• The teacher made a systematic work of teaching.这个教师进行系统的教学工作。

5 disseminated   

散布，传播( disseminate的过去式和过去分词 )

参考例句：

• Their findings have been widely disseminated . 他们的研究成果已经广为传播。
• Berkovitz had contracted polio after ingesting a vaccine disseminated under federal supervision. 伯考维茨在接种了在联邦监督下分发的牛痘疫苗后传染上脊髓灰质炎。

6 statistical   

adj.统计的，统计学的

参考例句：

• He showed the price fluctuations in a statistical table.他用统计表显示价格的波动。
• They're making detailed statistical analysis.他们正在做具体的统计分析。

7 automobile   

n.汽车，机动车

参考例句：

• He is repairing the brake lever of an automobile.他正在修理汽车的刹车杆。
• The automobile slowed down to go around the curves in the road.汽车在路上转弯时放慢了速度。

8 retailer   

n.零售商(人)

参考例句：

• What are the retailer requirements?零售商会有哪些要求呢？
• The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。

9 daunting   

adj.使人畏缩的

参考例句：

• They were faced with the daunting task of restoring the house.他们面临着修复房子的艰巨任务。
• Starting a new job can be a daunting prospect.开始一项新工作有时会让人望而却步。

10 optimize   

v.使优化 [=optimise]

参考例句：

• We should optimize the composition of the Standing Committees.优化人大常委会组成人员的结构。
• We should optimize our import mix and focus on bringing in advanced technology and key equipment.优化进口结构，着重引进先进技术和关键设备。

11 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

12 allocate   

vt.分配，分派；把…拨给；把…划归

参考例句：

• You must allocate the money carefully.你们必须谨慎地分配钱。
• They will allocate fund for housing.他们将拨出经费建房。