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It's difficult to find a garment as widely embraced, worn and loved as jeans. The denim1 trousers are a staple2 of wardrobes around the world. But why?
Anthropologist3 Danny Miller4 has just written a book on the subject. He says that in every country he's visited, almost half the population wore jeans.
They were designed as work-wear for labourers in America's Western states in the late 19th Century. When a Nevada tailor called Jacob Davis was asked to make a pair of sturdy trousers for a local woodcutter, he had the idea of reinforcing them with rivets5. They proved extremely durable6 and were soon in high demand.
Jeans represented the American West and when they started to be worn as casual wear, they were a symbol of rebellion. They were banned in schools, which only added to the fervour with which young people embraced them.
Outside America the trend was beginning to catch on too. Many of the GIs stationed abroad during the war were working-class boys from the Western states. While off duty they wore their jeans proudly as a symbol of home. The trousers represented an easier, happier American way of life, which Europeans wanted to buy into.
Miller argues they have become so mainstream7 that they are now a symbol of the ordinary - a garment people put on to feel comfortable and to fit in. But according to Paul Trynka, author of Denim: From Cowboys to Catwalks, there is still something in their symbol of youth and casualness, that puts jeans beyond the reach of certain people.
Famously, George W Bush and Tony Blair went out on the street in denim during their first summit meeting. They wanted to show they were 'regular guys' but of course, says Trynka, "they both looked like dorks."
Quiz 小测验
1. For which people were the first jeans made?
Labourers on the farms and mines of America's Western states.
2. Is this statement true, false, or not given? Jeans were not very popular at first.
False: They were soon in high demand.
3. Look at the article. Find a word to describe something that can last a long time.
Durable.
4. Is this statement true, false, or not given? In the 1950s, jeans became less popular because young people were not allowed to wear them at school.
False: when jeans were banned it only added to the fervour with which young people embraced them.
5. What did jeans represent for GIs who were sent abroad during the war?
They were a symbol of home.
Glossary 词汇表
a garment 服装
widely embraced 普遍受欢迎的
denim 斜纹粗棉布
a staple of something 主要的(衣服)
sturdy 结实的
a rivet 一颗铆钉
durable 耐穿的
to be in high demand 需求高
casual wear 便装
fervour 热情
a trend 一种潮流
to catch on 赶上来
to buy into something 看好某物
mainstream 主流
to fit in 融入环境
a dork (着装)不入流的人
1 denim | |
n.斜纹棉布;斜纹棉布裤,牛仔裤 | |
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2 staple | |
n.主要产物,常用品,主要要素,原料,订书钉,钩环;adj.主要的,重要的;vt.分类 | |
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3 anthropologist | |
n.人类学家,人类学者 | |
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4 miller | |
n.磨坊主 | |
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5 rivets | |
铆钉( rivet的名词复数 ) | |
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6 durable | |
adj.持久的,耐久的 | |
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7 mainstream | |
n.(思想或行为的)主流;adj.主流的 | |
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