中药护肤品成年轻人新宠

 　　TCM-based skin care products have been gaining momentum¹ in the last few years as cosmetic² brands and consumers alike discover their appeal and potential.

　　中药护肤品最近几年逐渐走红，美妆品牌和消费者均发现了它们的吸引力和潜力。

　　Some brands combines TCM ingredients such as lingzhi mushroom and ginseng with modern technology to develop products tailored for Asians' delicate skin.

　　一些品牌用灵芝和人参等中药配方结合现代技术，开发出针对亚洲人娇嫩肤质的产品。

　　Long favored by the older generation, TCM-inspired skin care products are now growing popular among people in their 20s, who found the mild nature of the TCM ingredients better suits Chinese skin.

　　一直深受老一辈人喜爱的中药护肤品如今在20多岁的年轻人中越来越受欢迎，这些年轻人发现中药配方的温和特质更适合中国人的肌肤。

　　中药护肤成年轻人新宠

　　Yue Sai, the cosmetic brand owned by French cosmetics³ giant L'Oreal, has long used TCM in its products.

　　法国化妆品巨头欧莱雅旗下的化妆品品牌羽西，一直在在其产品中使用中医药。

　　More than half of its customers in the online store are in their 20s, said Stephane Wilmet, Yue Sai's brand manager.

　　羽西的品牌经理史蒂芬妮·维尔梅表示，在网店购买产品的客户，超过一半的人是20多岁的年轻人。

　　Instead of traditional famous brands, the young customers favor more nascent⁴ brands which are better at marketing⁵ themselves in new, flexible ways, including promotions⁶ on WeChat and Taobao.

　　相较传统知名品牌，年轻消费者更青睐一些初创品牌。这些品牌更善于采用新式、灵活的营销方式进行自我推广，包括在微信和淘宝上进行促销等。

1 momentum   

n.动力，冲力，势头；动量

参考例句：

• We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
• The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。

2 cosmetic   

n.化妆品；adj.化妆用的；装门面的；装饰性的

参考例句：

• These changes are purely cosmetic.这些改变纯粹是装饰门面。
• Laughter is the best cosmetic,so grin and wear it!微笑是最好的化妆品，所以请尽情微笑吧！

3 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

4 nascent   

adj.初生的，发生中的

参考例句：

• That slim book showed the Chinese intelligentsia and the nascent working class.那本小册子讲述了中国的知识界和新兴的工人阶级。
• Despite a nascent democracy movement,there's little traction for direct suffrage.尽管有过一次新生的民主运动，但几乎不会带来直接选举。

5 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

6 promotions   

促进( promotion的名词复数 )； 提升； 推广； 宣传

参考例句：

• All services or promotions must have an appeal and wide application. 所有服务或促销工作都必须具有吸引力和广泛的适用性。
• He promptly directed the highest promotions and decorations for General MacArthur. 他授予麦克阿瑟将军以最高的官阶和勋奖。