英王室销售力：夏洛特胜乔治

 　　The Mario Testino image of young Prince George released to mark his second birthday could melt a thousand hearts but is the young royal already being eclipsed by his younger sibling¹ in the popularity stakes?

　　为庆祝小王子乔治两周岁生日，王室近日发布了由马里奥·特斯蒂诺(Mario Testino)为乔治拍摄的照片，不知融化了多少人的心。可这位小皇室成员的妹妹夏洛特公主的受欢迎程度竟已经超过了他？

　　According to eBay's royal ranking list, which monitors which members of the monarchy² are being searched for most on the popular retail³ site, items associated with Charlotte are more popular than items associated with George.

　　根据热门零售网站易趣（eBay）的皇室排行榜，与小公主夏洛特相关的商品要比与小王子乔治相关的更受欢迎。这份榜单监测哪位皇室成员在易趣网的搜索度最高。

　　The web marketplace said that although the young prince's public appearances have seen sales of products such as tank tops, red shorts and mugs soar, he's still outsold by three-month-old Charlotte by around 50 per cent.

　　该网络商城称，尽管小王子在公众场合露面会推高背心、红短裤还有马克杯等产品的销量，但他只有三个月大的妹妹夏洛特的“销售业绩”还是远超他50%。

　　英王室销售力：夏洛特胜乔治

　　However, it seems that both the royal children are put into the retail shade by their ever-popular great grandmother.

　　然而，跟他们一直备受欢迎的曾祖母相比，这两个小皇室成员的“业绩”只是小巫见大巫。。

　　Over the past three months alone, the online giant says it has seen some 200 items a day related to the Queen sold, some 80 per cent more than the rest of her family. Purchases vary from ?20,000 pieces of art to relatively⁴ inexpensive items including Queen Elizabeth figurines.

　　网上销售巨头易趣称，仅在过去的三个月期间，每天约有200件与女王相关的商品被售出，比其他皇室成员多80%左右。人们购买的女王相关商品种类繁多，既有2万英镑的艺术品，也有相对便宜的物品，比如伊丽莎白女王（Queen Elizabeth）的雕像。

　　After the Queen and her great-grandchildren, it is Prince Harry⁵ and Prince Charles who follow.

　　排在女王和小公主小王子后面的是哈里王子（Prince Harry）和查尔斯王子（Prince Charles）。

　　Merchandise related to George can leap by as much as 257 per cent after the cute toddler makes an appearance at a public event.

　　萌娃乔治在公共场合一经露面，与他相关的商品的在线销售额可能暴增257%。

　　There are currently a host of red shorts and white shirts with red detail for sale after the lively tot sported a similar outfit⁶ at his sister's christening on July 5th.

　　目前许多在售的红短裤与添加红色细节的白衬衫，正是仿自活泼的乔治在妹妹7月5日受洗时穿的套装。

　　EBay.co.uk spokesperson Laura Wilkinson-Rea said: 'We've been treated to some adorable pictures of Prince George and Princess Charlotte this summer.

　　英国易趣网发言人劳拉·威尔金森-雷（Laura Wilkinson-Rea）说：“今年夏天我们看到了很多乔治王子和夏洛特公主的可爱照片。”

　　'It looks like these little style icons⁷ are already inspiring shoppers and collectors.'

　　“看起来这些小时尚偶像们已经引起购物者和收藏家的兴趣了。”

　　Among the memorabilia on sale associated with Charlotte are mugs, souvenir magazines, biscuit tins and silver spoons.

　　在售的有关夏洛特公主的纪念品有马克杯、纪念品杂志、饼干盒以及银勺子。

　　A souvenir mug can cost anything from around ?5 to in excess of ?25 for more premium⁸ crockery.

　　一个纪念品马克杯有5英镑左右的，也有更为高级的陶制版需要25英镑多。

　　Vocabulary

　　figurine：雕像

　　tot：小孩

　　memorabilia：值得纪念的事物; 重要记事

　　crockery：陶器

1 sibling   

n.同胞手足(指兄、弟、姐或妹)

参考例句：

• Many of us hate living in the shadows of a more successful sibling.我们很多人都讨厌活在更为成功的手足的阴影下。
• Sibling ravalry has been common in this family.这个家里，兄弟姊妹之间的矛盾很平常。

2 monarchy   

n.君主，最高统治者；君主政体，君主国

参考例句：

• The monarchy in England plays an important role in British culture.英格兰的君主政体在英国文化中起重要作用。
• The power of the monarchy in Britain today is more symbolical than real.今日英国君主的权力多为象徵性的，无甚实际意义。

3 retail   

v./n.零售；adv.以零售价格

参考例句：

• In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。
• These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

4 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

5 harry   

vt.掠夺，蹂躏，使苦恼

参考例句：

• Today,people feel more hurried and harried.今天，人们感到更加忙碌和苦恼。
• Obama harried business by Healthcare Reform plan.奥巴马用医改掠夺了商界。

6 outfit   

n.（为特殊用途的）全套装备，全套服装

参考例句：

• Jenney bought a new outfit for her daughter's wedding.珍妮为参加女儿的婚礼买了一套新装。
• His father bought a ski outfit for him on his birthday.他父亲在他生日那天给他买了一套滑雪用具。

7 icons   

n.偶像( icon的名词复数 )；（计算机屏幕上表示命令、程序的）符号，图像

参考例句：

• Distinguish important text items in lists with graphic icons. 用图标来区分重要的文本项。 来自About Face 3交互设计精髓
• Daemonic icons should only be employed persistently if they provide continuous, useful status information. 只有会连续地提供有用状态信息的情况下，后台应用程序才应该一直使用图标。 来自About Face 3交互设计精髓

8 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。