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Data available from analytics company IZP Tec. show those sites that have been most popular with tourists and also the problems they faced during 3-day May Day holiday. The data are a collation¹ of hundreds of millions of searches by netizens to date.

West Lake and Wuzhen water town in Zhejiang, Palace Museum in Beijing, Jiuzhaigou Valley in Sichuan, and Gulangyu islet in Fujian were the most popular destinations for tourists. This map shows the intensity² of tourists during the holiday, with tourists concentrated in China’s East, North and West. Complaints have also been rising, with false publicity³, forced consumption and overcharge of parking fees high on the search list. 

The tourism law says travel agencies will be fined for misleading tourists. Tourism authorities say travel agencies also have the right to cancel contracts with tourists if they are found to be indulging in activities that are illegal or violate social ethics⁴, such as spitting in public or littering.