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(单词翻译:双击或拖选)
"LAO-ZI-HAO", which means "time-honored brands" in Chinese, is a national honor to companies whose products have stood the test of time and are widely recognized.
First launched by the Chaoyang District government of Beijing, the National Fair for Chinese Time-Honored Brands is running in its second year in "Chinatown Shopping Centre" near the Olympic Park.
From brewed1 beverages2 made in Harbin, baked pancakes from Shandong, to Sichuan spicy3 bean sauce and Shanxi vinegar, there’s no need to go back to your hometown if you’re longing4 for a familiar taste.
Mu Fangzhou says, "Here you can grab a bite of authentic5 snacks from all parts of the country.And standing6 right beside me is a master chef from Zhejiang Province, now he’s gonna show you his best trick."
Wu Jianming, a sesame cookie maker7 says, "Whenever I demonstrate this skill here in the mall, people are attracted to my booth, and they do enjoy my cookies. But the skill is actually quite ancient. When the recipe was first created by our ancestors, they invented this skill to avoid using hands, in order to keep the cookies fresh and clean. So you see there’s simple wisdom in our precious heritages. "
In 2011, Chinatown Shopping Centre in Beijing turned its ground floor into a retro fair, inviting8 hundreds of time-honored brands to present their products together. The fair soon became one of the most influential9 platforms for brand promotion10. This year the category has expanded from food to other forms of art, including traditional handicrafts and painting.
Qing Linhai, the manager of Beijing Miao Art Centre says, "We come from a remote area of Southwest China’s Guizhou Province, and it’s a pleasure joining this fair in the capital of China. For the Miao and Gelao people in my hometown, painting is our exclusive language to keep track of our lives, so it’s inspiring to see shoppers here are interested in our culture. They will ask about the meanings of the paintings. "
The fair is set to last five months till the end of this October. Several individual events are also on schedule, including a summit of company leaders, a business competition of salesclerks, and a treasure hunting gala for shoppers, which all hope to create excitement among the public.
1 brewed | |
调制( brew的过去式和过去分词 ); 酝酿; 沏(茶); 煮(咖啡) | |
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2 beverages | |
n.饮料( beverage的名词复数 ) | |
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3 spicy | |
adj.加香料的;辛辣的,有风味的 | |
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4 longing | |
n.(for)渴望 | |
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5 authentic | |
a.真的,真正的;可靠的,可信的,有根据的 | |
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6 standing | |
n.持续,地位;adj.永久的,不动的,直立的,不流动的 | |
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7 maker | |
n.制造者,制造商 | |
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8 inviting | |
adj.诱人的,引人注目的 | |
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9 influential | |
adj.有影响的,有权势的 | |
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10 promotion | |
n.提升,晋级;促销,宣传 | |
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