俄罗斯汉堡王对性别歧视和污蔑女性广告表示道歉

Burger King Apologizes for Sexist Russian World Cup Ad

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The American fast-food company Burger King has apologized for offering free hamburgers to Russian women if they got pregnant by World Cup soccer players.

Burger King Russia started the advertising¹ campaign on VK, a Russian social media network similar to Facebook.

Burger King quickly removed the post from its social media sites. But social media users around the world shared images of the announcement.

The ad promised free burgers for women who were able to get “the best football genes” and “ensure the success of the Russian team for generations to come.”

Burger King’s American headquarters said in a statement Wednesday to the Associated Press, “We are sorry about the clearly offensive promotion² that the team in Russia launched online.” It said the offer did not represent the company’s values. It added, “We are taking steps to ensure this type of activity does not happen again.”

Advertising in Russia sometimes includes sexist ideas. A female student from Moscow told the USA Today newspaper that Russian women are used to sexist advertising in their country. She said, “Companies know they can appeal to the basic instincts of Russian men in this way. My male friends thought it was funny. We get used to this."

Last year, Burger King Russia also published and then removed an ad making fun of a rape³ victim on social media.

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Words in This Story

hamburger - n. a sandwich of flat, round cake of finely shopped beef

ensure - v. to make something sure, certain or safe

promotion - n. something such as advertising that is done to make people aware of something and increase its sale or popularity

instinct - n. a way of behaving, thinking, or feeling that is not learned

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

3 rape   

n.抢夺，掠夺，强奸；vt.掠夺，抢夺，强奸

参考例句：

• The rape of the countryside had a profound ravage on them.对乡村的掠夺给他们造成严重创伤。
• He was brought to court and charged with rape.他被带到法庭并被指控犯有强奸罪。